Senior Real Estate Marketing Specialist - Remote

Placements24; Vereeniging; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health insurance

Paid time off

Retirement plan

Professional development

Flexible schedule

Tools access

Job summary

Placements24 is seeking a Senior Real Estate Marketing Specialist for a fully remote role focused on Vereeniging, Gauteng, ZA. You will develop and execute strategic marketing plans for new and existing developments, driving lead generation and supporting sales with digital campaigns.

The ideal candidate has 5+ years in real estate marketing, strong SEO/SEM, content creation, analytics, and CRM proficiency.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 5+ years of real estate marketing experience.
• Proven track record in digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media, and email marketing tools.
• Excellent content creation and copywriting skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Ability to work independently and manage multiple remote projects.
• Understanding of Vereeniging, Gauteng real estate market.

Responsibilities

• Develop and implement marketing plans for new and existing developments.
• Manage all aspects of digital marketing (SEO, SEM, social media, email, content).
• Create marketing collateral (brochures, website content, virtual tours, video presentations).
• Analyze market trends and competitor activities to inform strategy.
• Oversee online presence and brand consistency across channels.
• Track ROI and optimize campaigns based on performance.
• Collaborate with sales to develop lead generation and nurture campaigns.
• Oversee production of photography and videography for materials.
• Manage relationships with external agencies and vendors.

Skills

Real estate marketing

Digital marketing

SEO/SEM

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM software

Job description

About the Role

Our client, a fast-paced real estate development firm, is seeking a creative and results-driven Senior Real Estate Marketing Specialist to join their entirely remote team. This position is ideal for a seasoned marketing professional with a proven ability to develop and execute innovative marketing strategies within the property sector. You will be responsible for enhancing brand visibility, driving lead generation, and supporting the sales efforts for a portfolio of exciting development projects. As a remote-first role, you will collaborate with cross-functional teams across various locations, leveraging digital tools and platforms to achieve campaign objectives. We are looking for an individual who is passionate about real estate marketing, possesses exceptional digital marketing skills, and thrives in a collaborative, autonomous work environment. Your expertise will be critical in communicating the unique value proposition of our client's properties and attracting qualified buyers. This role is based with a focus on opportunities in Vereeniging, Gauteng, ZA, but executed from a fully remote setting, offering unparalleled flexibility and work-life integration.

Key Responsibilities

• Develop and implement comprehensive marketing plans and campaigns for new real estate developments and existing properties.
• Manage all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content creation.
• Create compelling marketing collateral, including brochures, website content, virtual tours, and video presentations.
• Analyze market trends, competitor activities, and customer insights to inform marketing strategies.
• Manage the company's online presence and social media channels, ensuring brand consistency and engagement.
• Track and report on marketing campaign performance, measuring ROI and identifying areas for optimization.
• Collaborate with sales teams to develop effective lead generation strategies and nurture campaigns.
• Oversee the production of high-quality photography and videography for marketing materials.
• Manage relationships with external agencies and vendors, such as graphic designers and web developers.
• Stay abreast of the latest marketing technologies and best practices in the real estate industry.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a significant focus on the real estate industry.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong knowledge of SEO, SEM, social media platforms, and email marketing tools.
• Excellent content creation and copywriting skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Strong understanding of the property development process and market dynamics, particularly concerning Vereeniging, Gauteng, ZA.
• Creative thinking and problem-solving abilities.
• Excellent communication and collaboration skills.

Benefits

• A highly competitive salary
• Performance-based bonuses
• Comprehensive health, dental, and vision insurance
• Generous paid time off and holidays
• Retirement savings plan with employer matching
• Opportunities for professional development and continuous learning
• A flexible work schedule and the autonomy to manage your workday
• Access to advanced marketing tools and technologies
• A collaborative team environment where your ideas are valued
• The ability to work from anywhere, while contributing to impactful projects in Vereeniging, Gauteng, ZA

Join our client and help shape the future of real estate marketing from the convenience of your home office.