Remote Property Marketing Manager

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work arrangement

Flexible remote schedule

Professional development opportunities

Industry conference access

Job summary

Placements24 is seeking a Remote Property Marketing Manager to lead digital marketing strategies for a diverse real estate portfolio. You will develop campaigns, content, and collateral that drive occupancy, leads and sales while working independently in a fully remote role.

The ideal candidate has 4+ years in property or real estate marketing, strong analytics, and hands-on experience with SEO, SEM, social media, and campaigns across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Communications or Business.
• 4+ years in property or real estate marketing.
• Proven expertise in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent content creation, copywriting, and storytelling skills.
• Proficiency in graphic design software (Adobe Creative Suite) is a plus.
• Strong analytical skills and ability to translate data into actionable strategies.

Responsibilities

• Develop integrated marketing strategies for various property types (residential, commercial, rental) to achieve occupancy and sales targets.
• Manage digital marketing, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Create compelling marketing collateral, including property descriptions, brochures, videos, and virtual tours.
• Oversee the development and maintenance of the company's website and social media presence.
• Plan and execute online and offline advertising campaigns to reach target audiences.
• Analyze marketing campaign performance, track key metrics (leads, conversions, ROI), and provide regular reports.
• Conduct market research to identify target demographics and emerging marketing trends.
• Collaborate with sales teams, leasing agents, and development teams to align marketing with business objectives.
• Manage marketing budgets and vendor relationships.
• Build and maintain relationships with vendors, agencies, and media partners.

Skills

Digital marketing

Campaign management

Content creation

Storytelling

Analytics

Project management

Copywriting

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Adobe Creative Suite

Job description

About the Role

Our client, a forward-thinking real estate development and management company, is seeking an innovative and experienced Remote Property Marketing Manager to lead their marketing efforts. This role is responsible for developing and executing comprehensive marketing strategies to promote their diverse portfolio of properties, enhance brand visibility, and drive lead generation. The ideal candidate will have a strong background in digital marketing, content creation, and campaign management, with a proven ability to deliver measurable results in the real estate sector. We are looking for a creative and strategic thinker who can work independently and collaboratively in a fully remote setting. This position offers the flexibility to work from anywhere while making a significant impact on our client's market presence and sales performance across various regions, including supporting properties in areas like East London, Eastern Cape.

Key Responsibilities

• Develop and implement integrated marketing strategies for various property types (residential, commercial, rental) to achieve occupancy and sales targets.
• Manage all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Create compelling marketing collateral, including property descriptions, brochures, videos, and virtual tours.
• Oversee the development and maintenance of the company's website and social media presence.
• Plan and execute online and offline advertising campaigns to reach target audiences.
• Analyze marketing campaign performance, track key metrics (e.g., leads generated, conversion rates, ROI), and provide regular reports.
• Conduct market research to identify target demographics, competitive landscape, and emerging marketing trends.
• Collaborate with sales teams, leasing agents, and development teams to ensure marketing efforts align with business objectives.
• Manage marketing budgets effectively and optimize spending for maximum impact.
• Build and maintain strong relationships with vendors, agencies, and media partners.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in property marketing, digital marketing, or a similar role within the real estate industry.
• Proven expertise in developing and executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Excellent content creation, copywriting, and storytelling skills.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to work independently, demonstrate initiative, and thrive in a remote work environment.
• Familiarity with the South African real estate market is highly desirable.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering significant flexibility.
• Opportunities for professional development and attending industry conferences.
• Be part of an innovative company at the forefront of real estate marketing.
• Collaborative and supportive virtual team environment.
• Access to marketing technology and resources.
• Contribute to impactful marketing campaigns for desirable properties.
• Work-life balance and autonomy.