Remote Real Estate Marketing Manager

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote-friendly

Medical aid

Retirement fund

Professional development

Global team

Remote-first culture

Job summary

Placements24 is seeking a Remote Real Estate Marketing Manager to lead digital marketing initiatives from anywhere in South Africa. You will drive brand awareness, lead generation, and market penetration for real estate solutions while coordinating with sales, product, and design teams.

The ideal candidate has 5+ years in digital marketing with a real estate background, strong SEO/SEM, content creation, and data analytics skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 5 years in digital marketing with a strong focus on real estate.
• Proven ability to develop data-driven marketing strategies using SEO/SEM and content.

Responsibilities

• Develop and implement digital marketing strategies to drive brand awareness and leads.
• Manage SEO, SEM, social media, email, and content marketing channels.
• Create engaging content for websites, blogs, and social media.
• Oversee social media presence and community engagement.
• Analyze campaigns, track KPIs, and provide actionable insights.
• Collaborate with sales, product, and design teams for cohesive marketing.

Skills

Digital marketing

SEO

SEM

Content creation

Social media marketing

Email marketing

CRM systems

Analytics

Remote work

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Marketing automation tools

CRM systems

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client, a rapidly expanding proptech company with a global reach, is seeking an innovative and experienced Remote Real Estate Marketing Manager to join their fully remote team. This position is based remotely, allowing you to work from anywhere within South Africa . You will be responsible for developing and executing comprehensive marketing strategies to promote our client's innovative real estate solutions and platforms. The ideal candidate will possess a deep understanding of digital marketing, content creation, social media engagement, and lead generation within the real estate sector. Your role will be crucial in driving brand awareness, customer acquisition, and market penetration. This is a remote-first opportunity, designed for individuals who thrive in a flexible, autonomous, and digitally connected work environment, supporting our client's growing presence, with a focus on regions like Klerksdorp, North West .

Key Responsibilities

• Develop and implement innovative digital marketing strategies to drive brand awareness and lead generation for real estate products and services.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Create compelling and engaging content, including website copy, blog posts, social media updates, and marketing collateral.
• Oversee the company's social media presence, fostering community engagement and driving traffic.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights.
• Collaborate with sales, product development, and design teams to ensure cohesive marketing efforts.
• Conduct market research to identify target audiences, market trends, and competitive landscape.
• Manage the marketing budget and ensure efficient allocation of resources.
• Stay updated on the latest digital marketing trends and technologies in the real estate industry.
• Execute successful remote marketing campaigns that resonate with diverse audiences, potentially including those in areas like North West .

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on the real estate industry.
• Proven success in developing and executing data-driven marketing strategies.
• Expertise in SEO, SEM, social media marketing, content creation, and email marketing platforms.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and derive insights.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Familiarity with the South African real estate market, specifically regions like Klerksdorp , is a strong advantage.
• Proficiency in content management systems (CMS) and digital analytics tools.

Benefits

• This position offers a highly competitive salary and a comprehensive remote benefits package, including medical aid and retirement fund contributions.
• As a fully remote role, you benefit from the flexibility to work from anywhere in South Africa, eliminating commute times and costs.
• Our client provides opportunities for professional development, including access to online courses and industry webinars.
• You will be part of an innovative and supportive global team that values collaboration and forward-thinking.
• Enjoy the autonomy and trust that comes with a remote-first culture.
• This is an exciting opportunity to shape the marketing strategy of a leading proptech firm, impacting markets such as North West and beyond.