Senior Real Estate Digital Marketing Specialist

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-first role

Competitive salary

Technology stipend

Professional development

Job summary

Placements24 is seeking a Senior Real Estate Digital Marketing Specialist for a remote-first role to expand our online presence across South Africa and beyond.

You will develop and execute digital strategies, manage paid campaigns, create SEO-friendly content, and analyze performance to drive leads and property sales. Collaboration with sales and web teams is essential, and remote work offers great flexibility.

Qualifications

• 4+ years of proven digital marketing experience in real estate.
• Proven success with SEO, SEM, social media, and email campaigns.
• Strong content creation and copywriting with SEO understanding.
• Experience with Google Analytics and Google Ads.
• Ability to translate data into actionable insights and remote work.

Responsibilities

• Develop and implement digital marketing strategies for online property listings and brand promotion.
• Manage paid campaigns (Google Ads, social media) to maximize ROI.
• Create SEO-optimized content for website, blog and social channels.
• Analyze website traffic, campaign performance and user engagement metrics using analytics tools.
• Manage social media presence and community engagement.
• Develop and execute email marketing campaigns to nurture leads.
• Collaborate with sales and web development teams to ensure cohesive marketing efforts.
• Stay updated on the latest digital marketing trends in real estate.

Skills

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content creation

Copywriting

Google Analytics

Google Ads

CRM systems

Marketing automation

Analytics

Remote work

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client, a leading innovator in the property technology sector, is seeking a remote-first Senior Real Estate Digital Marketing Specialist to drive our online presence and lead generation efforts. This role is crucial for expanding our reach across the South African market and beyond. You will be instrumental in developing and executing cutting-edge digital marketing strategies that enhance brand visibility, attract potential buyers and sellers, and ultimately drive property sales. This position offers the unique advantage of a fully remote work environment, allowing for unparalleled flexibility while maintaining a significant impact on our business objectives. We are looking for a creative thinker with a proven track record in digital marketing within the real estate domain.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for online property listings and brand promotion.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and SEO-optimized content for our website, blog, and social media platforms.
• Analyze website traffic, campaign performance, and user engagement metrics using tools like Google Analytics.
• Manage social media presence across various platforms, fostering community engagement and brand loyalty.
• Develop and execute email marketing campaigns to nurture leads and engage existing clients.
• Stay abreast of the latest digital marketing trends, tools, and best practices, especially within the real estate industry.
• Collaborate with the sales and web development teams to ensure cohesive marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of proven experience in digital marketing, with a strong focus on the real estate industry.
• Demonstrated success in managing SEO, SEM, social media marketing, and email marketing campaigns.
• Expertise in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent content creation and copywriting skills, with an understanding of SEO principles.
• Experience with CRM systems and marketing automation tools is a plus.
• Strong analytical skills and the ability to translate data into actionable insights.
• Self-motivated, highly organized, and able to thrive in a remote work environment.

Benefits

As a fully remote position, this role offers exceptional work-life balance and the convenience of working from anywhere within South Africa. Our client provides a competitive salary, performance-based incentives, and a technology stipend to ensure you have the necessary tools to succeed. You will have access to ongoing professional development opportunities, including online courses and industry certifications. We foster a collaborative and supportive virtual team environment, with regular online team-building activities and communication. Join a forward-thinking company that values innovation and employee well-being.