Remote Real Estate Marketing Manager

Placements24; Stellenbosch; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote position

Competitive compensation

Home office setup allowance

Health and wellness benefits

Opportunity to shape strategy

Job summary

Placements24 is seeking a creative and strategic Remote Real Estate Marketing Manager to drive brand awareness and lead generation for their property portfolio. You will develop and execute integrated campaigns across digital and traditional channels, leveraging data to optimize performance.

You will manage the marketing budget, oversee creative development, and ensure consistent brand messaging across all platforms, supporting sales in the Western Cape and beyond.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of marketing experience, with real estate focus.
• Proven success in digital campaigns and budget management.
• Excellent content creation and communication skills.

Responsibilities

• Develop and implement integrated marketing plans for listings and brand initiatives.
• Manage digital channels including social, email, SEO/SEM, and paid ads.
• Create marketing collateral: brochures, videos, website content, virtual tours.
• Analyze campaigns, track KPIs, and provide actionable insights.

Skills

Content creation

Copywriting

Digital marketing

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

About the Role

Our client is seeking a creative and strategic Remote Real Estate Marketing Manager to drive brand awareness and lead generation for their properties. Working from anywhere, you will develop and execute comprehensive marketing strategies across digital and traditional channels. This role requires a deep understanding of the real estate market, exceptional content creation skills, and the ability to leverage data to optimize campaign performance. You will be responsible for managing the marketing budget, overseeing creative development, and ensuring consistent brand messaging across all platforms, supporting the sales efforts in regions like Paarl and beyond.

Key Responsibilities

• Develop and implement integrated marketing plans to promote property listings and brand initiatives.
• Manage digital marketing channels including social media, email marketing, SEO/SEM, and paid advertising.
• Create compelling marketing collateral, including brochures, videos, website content, and virtual tours.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights.
• Collaborate with sales teams and external agencies to ensure cohesive and effective marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with a significant portion focused on the real estate industry.
• Proven success in developing and executing digital marketing campaigns and managing marketing budgets.
• Excellent content creation, copywriting, and communication skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Benefits

• Fully remote position offering unparalleled flexibility and work-life integration.
• Competitive salary and potential for performance-based bonuses.
• Generous allowance for home office setup and professional development.
• Comprehensive health and wellness benefits.
• Opportunity to shape the marketing strategy for a growing real estate portfolio.