Remote Real Estate Marketing Strategist

Placements24; Gqeberha; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Flexible hours

Professional development budget

Remote team culture

Job summary

Placements24 in South Africa seeks a Remote Real Estate Marketing Strategist to lead multi-channel campaigns for a diverse property portfolio from a remote location, with a strategic focus on Port Elizabeth, Eastern Cape. You will develop and execute comprehensive marketing strategies to drive lead generation, sales, and rentals while managing budgets and external agencies.

The ideal candidate will leverage digital marketing, content creation, and market analysis to position offerings

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 5 years marketing experience, preferably in real estate.
• Strong digital marketing expertise across channels.
• Excellent copywriting and content creation skills.
• Experience with analytics tools and CRM systems.

Responsibilities

• Develop and implement multi-channel marketing strategies (digital, print, events).
• Create compelling marketing collateral: brochures, web content, social posts, video scripts.
• Manage online ad campaigns and optimize ROI and lead conversion.
• Analyze market trends and competitors to identify opportunities in Port Elizabeth.
• Oversee social media presence and community engagement.
• Track performance with analytics tools and report results.
• Collaborate with sales to align marketing and lead follow-up.
• Manage relationships with external agencies and partners.
• Develop and manage the marketing budget.
• Stay updated on marketing tech and real estate trends.

Skills

Marketing strategy

Digital marketing

Content marketing

Copywriting

Lead generation

Analytics & reporting

CRM proficiency

Project management

Remote work discipline

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Social media analytics

Email marketing platforms

Job description

About the Role

Our client is actively seeking a creative and results-oriented Remote Real Estate Marketing Strategist to spearhead marketing initiatives for their diverse property portfolio. This is a fully remote position, offering flexibility and the opportunity to craft impactful marketing campaigns from your chosen location, with a strategic focus on properties in and around Port Elizabeth, Eastern Cape . The successful candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive lead generation, and ultimately boost property sales and rentals. You will utilize your expertise in digital marketing, content creation, and market analysis to position our client's offerings effectively in the competitive South African real estate landscape. This role is ideal for a marketing professional who thrives in an independent, remote environment.

Key Responsibilities

• Develop and implement innovative marketing strategies across various channels, including digital (SEO, SEM, social media, email marketing), print, and events.
• Create engaging and compelling marketing collateral, including property brochures, website content, social media posts, video scripts, and presentations.
• Manage and optimize online advertising campaigns, ensuring maximum ROI and lead conversion.
• Analyze market trends, competitor activities, and customer insights to identify new marketing opportunities and refine strategies for the Port Elizabeth market.
• Oversee the company's social media presence, engaging with the audience and building brand community.
• Track, measure, and report on the performance of all marketing campaigns using relevant analytics tools.
• Collaborate with sales teams to ensure marketing efforts are aligned with sales objectives and lead follow-up processes.
• Manage relationships with external marketing agencies, vendors, and partners.
• Develop and manage the marketing budget effectively, ensuring optimal allocation of resources.
• Stay abreast of the latest marketing technologies and best practices in the real estate industry.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a proven track record in developing and executing successful marketing strategies, preferably within the real estate sector.
• Strong expertise in digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing automation.
• Excellent copywriting and content creation skills, with a portfolio showcasing successful campaigns.
• Experience with marketing analytics tools (e.g., Google Analytics, social media analytics) and CRM systems.
• Demonstrated ability to think strategically and creatively to drive brand awareness and lead generation.
• Proficiency in project management and the ability to manage multiple tasks and deadlines effectively in a remote setting.
• Strong communication, interpersonal, and presentation skills.
• A good understanding of the South African real estate market, with specific knowledge of the Eastern Cape region, is a plus.
• Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

• Competitive remote salary with annual performance-based bonuses.
• Comprehensive health insurance coverage and retirement planning options.
• Flexible working hours and the ability to work from any location.
• Generous budget for professional development, courses, and conferences.
• Opportunity to shape the marketing direction for a growing real estate portfolio.
• Access to cutting-edge marketing tools and platforms.
• A supportive and dynamic remote team culture.