Real Estate Digital Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Professional development

Collaborative team

Exposure to real estate projects

Job summary

Placements24 is seeking a Real Estate Digital Marketing Specialist to drive our online presence across South Africa. This fully remote role focuses on creating and executing campaigns that generate leads and promote a diverse property portfolio.

You will craft engaging content, manage PPC and social ads, optimize SEO/SEM, and collaborate with sales to align goals with performance metrics, all while keeping pace with industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven digital marketing experience, preferably in real estate.
• Strong SEO, SEM, social media, content and email marketing knowledge.
• Proficient with Google Analytics, Google Ads, CRM, and social platforms.
• Excellent content creation skills and data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies across platforms.
• Create engaging property listings, blog posts, social updates, and scripts.
• Manage paid campaigns (PPC, social ads) to maximize ROI.
• Analyze campaigns with analytics tools and report insights.
• Collaborate with sales to align marketing and lead generation.
• Stay updated on digital marketing trends and real estate best practices.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Content creation

Copywriting

Analytics

Lead generation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

CRM software

Job description

About the Role

Our client is seeking a highly motivated and innovative Real Estate Digital Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in developing and executing cutting‑edge digital marketing strategies to promote a diverse portfolio of properties. The ideal candidate is a creative thinker with a proven track record in online advertising, social media management, and content creation, passionate about the real estate industry and adept at leveraging digital channels to drive leads and brand awareness. You will play a key role in shaping our client's online presence and engaging potential buyers and sellers through compelling digital campaigns.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, and email marketing.
• Create engaging and persuasive marketing content, including property listings, blog posts, social media updates, and video scripts.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and generate qualified leads.
• Analyze marketing campaign performance using analytics tools and provide regular reports on key metrics and insights.
• Collaborate with the sales team to ensure marketing efforts align with business objectives and lead generation goals.
• Stay up-to-date with the latest digital marketing trends and real estate industry best practices.

Requirements

• Proven experience as a Digital Marketing Specialist, preferably within the real estate sector or a related field.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and CRM software.
• Excellent content creation skills, with a portfolio showcasing successful campaigns and compelling copy.
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive annual salary and performance-based incentives.
• Fully remote work environment with flexible hours.
• Opportunities for professional development and continuous learning in digital marketing.
• Collaborative and supportive team culture, fostering innovation and growth.
• Exposure to a wide range of exciting real estate projects and developments.