Remote Real Estate Digital Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development opportunities

Access to digital marketing tools

Collaborative remote team culture

Job summary

Placements24 is seeking a creative and results-driven Remote Real Estate Digital Marketing Specialist to lead online presence and lead generation for properties and agency services in Centurion and beyond.

You will develop and execute innovative digital strategies across platforms, creating compelling content and optimizing campaigns to attract buyers, sellers, and investors in Gauteng. This role rewards strategic thinking with a remote-first setup and growth opportunities.

Qualifications

• Proven experience in digital marketing, preferably within real estate.
• Strong understanding of SEO, SEM, social media, content, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media tools, and marketing automation.
• Excellent copywriting and content creation skills.
• Ability to work independently in a remote setting.
• Familiarity with Centurion and Gauteng real estate market is a plus.

Responsibilities

• Develop and implement digital marketing campaigns across social media, search engines, and email marketing.
• Create engaging content, including property descriptions, blog posts, social updates, and visual assets.
• Manage and optimize online advertising budgets and campaigns (PPC, social media ads) to maximize ROI and lead generation.
• Analyze website traffic and campaign performance metrics, providing regular reports with actionable insights to improve strategies.
• Utilize SEO best practices to increase organic search rankings for relevant real estate keywords in the Gauteng region.
• Collaborate with the sales team to ensure marketing efforts align with business objectives and to track lead quality and conversion rates.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Copywriting

Analytics

Tools

Google Analytics

Google Ads

Social media management platforms

Marketing automation software

Job description

About the Role

Our client is seeking a creative and results-driven Remote Real Estate Digital Marketing Specialist to spearhead their online presence and lead generation efforts. This is a fully remote position, allowing you to work from anywhere while contributing to the success of our real estate endeavors in Centurion and beyond. You will be responsible for developing and executing innovative digital marketing strategies across various platforms to attract potential buyers, sellers, and investors. This role requires a blend of technical expertise, market understanding, and a passion for real estate, aiming to significantly enhance brand visibility and engagement in the competitive digital landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across social media, search engines, and email marketing channels to promote properties and agency services in Centurion.
• Create engaging and high-quality content, including property descriptions, blog posts, social media updates, and visual assets (images, videos).
• Manage and optimize online advertising budgets and campaigns (PPC, social media ads) to maximize ROI and lead generation.
• Analyze website traffic and campaign performance metrics, providing regular reports with actionable insights to improve strategies.
• Utilize SEO best practices to increase organic search rankings for relevant real estate keywords in the Gauteng region.
• Collaborate with the sales team to ensure marketing efforts align with business objectives and to track lead quality and conversion rates.

Requirements

• Proven experience in digital marketing, preferably within the real estate sector or a related industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent copywriting, editing, and content creation skills, with a keen eye for visual aesthetics.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work setting.
• Familiarity with the Centurion and Gauteng real estate market is a significant advantage.

Benefits

• Competitive salary package commensurate with experience and remote work flexibility.
• Opportunity to shape the digital marketing strategy for a growing real estate business.
• Access to cutting-edge digital marketing tools and resources.
• Professional development opportunities to stay current with digital trends.
• A collaborative and supportive remote team culture focused on innovation and results in the Centurion market.