Remote Real Estate Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance bonuses

Professional development

Impactful real estate branding

Job summary

Placements24 is seeking a highly creative Remote Real Estate Marketing Specialist to boost online presence and drive lead generation across South Africa. You will craft digital strategies for buyers and sellers, and build a strong brand in markets including Klerksdorp.

This is a fully remote role with potential bonuses. You’ll develop campaigns across social, email, SEO/SEM, and content marketing, and produce compelling property content while optimizing websites and channels.

Qualifications

• 3+ years experience as a Digital Marketing Specialist, preferably in real estate.
• Proven track record in digital marketing strategies delivering measurable results.
• Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Excellent copywriting and content creation skills with a relevant portfolio.
• Experience with marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Ability to work independently, manage multiple projects, and meet deadlines remotely.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across platforms (social media, email, SEO, SEM, content marketing).
• Create engaging marketing content including property descriptions, social posts, blog articles, and video scripts.
• Manage and optimize the company website and social profiles to boost engagement and leads.
• Analyze campaign performance and provide actionable insights based on key metrics.
• Collaborate with sales and property management teams to align marketing with launches.

Skills

Digital Marketing

SEO/SEM

Content marketing

Social media marketing

Email marketing

Copywriting

Analytics

Tools

Google Analytics

CRM systems

Job description

About the Role

Our client, a forward-thinking real estate group, is seeking a highly creative and results-driven Remote Real Estate Marketing Specialist to enhance their online presence and drive lead generation. This is a fully remote position, allowing you to contribute from anywhere within South Africa. You will be responsible for developing and executing innovative digital marketing strategies tailored to the real estate sector, with a focus on reaching potential buyers and sellers. This role is perfect for a marketing professional passionate about property and skilled in leveraging digital channels to achieve business objectives. You will be key in establishing and maintaining a strong brand presence in key markets, including Klerksdorp and beyond.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms (social media, email, SEO, SEM, content marketing).


• Create engaging and compelling marketing content, including property descriptions, social media posts, blog articles, and video scripts.


• Manage and optimize the company's website and social media profiles to increase engagement and lead generation.


• Analyze marketing campaign performance, track key metrics (e.g., website traffic, conversion rates, ROI), and provide actionable insights.


• Collaborate with the sales and property management teams to align marketing efforts with business goals and property launches.


• Stay up-to-date with the latest digital marketing trends and technologies, particularly within the real estate industry.


• Manage online advertising budgets and ensure efficient allocation of resources.


• Develop and execute email marketing campaigns to nurture leads and engage existing clients.

Requirements

• Proven experience (3+ years) as a Digital Marketing Specialist, preferably within the real estate sector.


• Demonstrable success in developing and executing digital marketing strategies that drive measurable results.


• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.


• Excellent copywriting and content creation skills, with a portfolio showcasing relevant work.


• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.


• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.


• Strong communication and collaboration skills, essential for remote teamwork.


• A passion for real estate and understanding of its unique marketing challenges.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.


• Competitive salary and potential performance bonuses.


• Opportunities to work with a dynamic and growing real estate company.


• Access to professional development resources and training.


• The chance to make a significant impact on the online presence and success of real estate ventures.