Senior Performance Marketing Analyst - Bloemfontein

Placements24; Bloemfontein; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Pension fund

Job summary

Placements24 in Bloemfontein is seeking a Senior Performance Marketing Analyst to measure, analyze, and optimize digital campaigns across SEM, social, display, and affiliates. You will translate data into clear strategies for ROI-focused improvements.

You will build dashboards, set KPIs with marketing teams, perform attribution modeling, run A/B tests, advise on budget allocation, and collaborate with agencies to maximize campaign impact.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics or related field.
• 4–6 years of performance marketing analytics experience.
• Proficiency in web analytics platforms and advanced Excel.
• Experience with Google Ads/Meta Ads Manager and reporting capabilities.

Responsibilities

• Monitor, track, and analyze digital campaigns across SEM, paid social, display, and programmatic.
• Develop performance reports and dashboards with actionable insights.
• Analyze data to identify spend, targeting, creative, and channel mix improvements.
• Set KPIs with marketing teams and measure against goals.
• Perform attribution modeling to understand touchpoint impact.
• Conduct A/B and multivariate testing on campaigns and pages.
• Advise on budget allocation across channels.
• Stay updated on industry trends and best practices.
• Collaborate with agencies and platform reps to leverage analytics.
• Communicate findings clearly to technical and non-technical audiences.
• Ensure data accuracy and integrity of marketing analytics.

Skills

Analytical skills

Data interpretation

Communication skills

Problem solving

Excel advanced

Google Analytics

Google Ads

Meta Ads Manager

Tableau/Power BI

Education

Bachelor's degree in Marketing/Statistics/Economics or related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

Excel

Tableau/Power BI

Job description

About the Role

Our client, a prominent financial services institution operating in Bloemfontein, Free State , is seeking a highly analytical and detail-oriented Senior Performance Marketing Analyst. This crucial role will focus on measuring, analyzing, and optimizing the performance of all digital marketing campaigns to maximize ROI and achieve strategic business objectives. You will be responsible for diving deep into campaign data, identifying key trends, providing actionable insights, and making data-driven recommendations to enhance campaign effectiveness across various channels including SEM, social media, display advertising, and affiliate marketing. The ideal candidate is a master of data interpretation, possesses a strong understanding of digital marketing metrics, and excels at translating complex data into clear, concise strategies for stakeholders. This is an excellent opportunity to join a respected organization in a key South African city and play a vital role in optimizing marketing investments for maximum impact. You will work closely with the marketing team to refine strategies and ensure accountability for performance.

Key Responsibilities

• Monitor, track, and analyze the performance of all digital marketing campaigns across multiple channels (SEM, paid social, display, programmatic, etc.).
• Develop and maintain comprehensive performance reports and dashboards, providing clear insights and actionable recommendations.
• Conduct in-depth analysis of campaign data to identify trends, opportunities, and areas for improvement in spend, targeting, creative, and channel mix.
• Work closely with marketing teams to set campaign KPIs, measure against goals, and ensure strategic alignment.
• Perform attribution modeling to understand the impact of different marketing touchpoints on conversions.
• Conduct A/B testing and multivariate testing on campaigns, landing pages, and creatives to optimize performance.
• Provide insights and recommendations for budget allocation across different marketing channels and campaigns.
• Stay updated on industry trends, tools, and best practices in performance marketing analytics.
• Collaborate with external agencies and platform representatives to leverage advanced analytical capabilities.
• Communicate complex analytical findings in a clear and understandable manner to both technical and non-technical audiences.
• Ensure data accuracy and integrity for all marketing analytics and reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related quantitative field.
• Minimum of 4-6 years of experience in performance marketing analysis, digital marketing analytics, or a related role.
• Proven expertise in analyzing large datasets and deriving actionable insights.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and advanced Excel skills.
• Experience with advertising platforms (e.g., Google Ads, Meta Ads Manager) and their reporting capabilities.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong understanding of digital marketing metrics, KPIs, and attribution models.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data.
• Detail-oriented with a commitment to accuracy.
• Experience within the financial services sector in South Africa is advantageous.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid, pension fund, and other perks, along with ample opportunities for professional development and career advancement within the organization. Employees in Bloemfontein benefit from working within a stable and reputable industry, with access to advanced analytical tools and a supportive team environment. This role provides the chance to directly influence marketing strategy through data-driven insights.