Senior Digital Marketing Specialist - Campaign Management

Placements24; Bloemfontein; Vor Ort; ZAR 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Health benefits

Professional development

Bloemfontein team

Career advancement

Team-building events

Zusammenfassung

Placements24 in Bloemfontein seeks a Senior Digital Marketing Specialist to drive online growth through integrated campaigns across PPC, SEO, email, and social channels. You will manage budgets, optimize performance, and report ROI with a data-driven mindset.

The role emphasizes collaboration with content and design teams to ensure consistent branding and messaging while staying current with industry trends and employing A/B testing to improve results.

Qualifikationen

• Proven experience in running integrated digital marketing campaigns across channels.
• Strong knowledge of Google Ads, Facebook Ads, SEO, SEM, and email platforms.
• Experience with analytics, CRM systems, and marketing automation.

Aufgaben

• Develop and manage digital marketing campaigns across PPC, SEO, social media, and email.
• Analyze campaign performance and report findings to optimize ROI.
• Manage advertising budgets to achieve KPIs and ROI targets.
• Conduct keyword research and implement SEO strategies to boost rankings.
• Create targeted email campaigns to nurture leads and customers.
• Collaborate with content/design teams for cohesive messaging and branding.
• Stay updated with latest digital marketing trends and best practices.
• A/B test campaign elements to continuously improve performance.

Kenntnisse

Google Ads

Facebook Ads

SEO

SEM

Email marketing

Analytics

CRM

Marketing automation

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Power BI

Jobbeschreibung

About the Role

Our client, a dynamic e-commerce company, is seeking a highly analytical Senior Digital Marketing Specialist to join their team in **Bloemfontein**. This role is essential for driving online growth through the development and execution of integrated digital marketing campaigns. You will manage paid advertising channels, SEO initiatives, email marketing, and social media strategies to maximize customer acquisition and retention. We are looking for a data-driven individual with a proven track record of success in optimizing campaign performance and achieving measurable ROI. This position offers a fantastic opportunity to make a significant impact within a growing organization and contribute to its success in the digital space. The **Bloemfontein** location provides a central base for operations and team collaboration.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including PPC, SEO, social media, and email.
• Monitor, analyze, and report on campaign performance, identifying trends and areas for optimization.
• Manage advertising budgets effectively to achieve target KPIs and ROI.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Create and manage targeted email marketing campaigns to nurture leads and engage customers.
• Collaborate with the content and design teams to ensure cohesive messaging and branding across all digital assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• A/B test different campaign elements to continuously improve performance.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of various digital marketing channels, including Google Ads, Facebook Ads, SEO, SEM, and email marketing platforms.
• Proficiency with analytics tools such as Google Analytics and data visualization software.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent understanding of marketing automation and CRM systems.
• Ability to manage multiple projects and deadlines effectively.
• Strong communication and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications.
• Dynamic and collaborative work environment in **Bloemfontein**.
• Direct impact on company growth and success.
• Potential for career advancement within the organization.
• Regular team-building activities and social events.