Performance Marketing Analyst

Placements24; Durban; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Retirement savings

Hybrid work model

Job summary

Placements24 in Durban, KwaZulu-Natal is seeking a data‑driven Performance Marketing Analyst to optimize paid campaigns across Google Ads, Facebook, LinkedIn, and programmatic channels. You will track, analyze, and report on performance to maximize ROI and provide actionable insights for campaign improvement.

You will develop dashboards, identify KPIs, run A/B tests, and analyze customer journeys while collaborating with marketing and sales to ensure aligned objectives.

Qualifications

• Bachelor's degree in Marketing or a quantitative field is required.
• Minimum of 3 years experience in performance marketing analysis, digital analytics, or a related role.
• Proficiency with web analytics tools (Google Analytics or Adobe Analytics).
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Advanced data analysis and interpretation skills with large datasets.
• Proficiency in Excel/Google Sheets with pivot tables and complex formulas.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Excellent communication and presentation skills.
• Attention to detail and ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Monitor and analyze performance of paid digital campaigns across channels.
• Develop detailed reports, dashboards, and presentations for stakeholders.
• Define and track KPIs for campaigns and monitor progress.
• Conduct A/B and multivariate testing to optimize conversion rates.
• Analyze customer journey data to identify bottlenecks and opportunities.
• Provide recommendations for budget allocation and ROI optimization.
• Collaborate with marketing and sales to align objectives and reporting.
• Stay updated on trends and best practices in performance marketing analytics.

Skills

Communication

Presentation

Education

Bachelor's degree in Marketing or quantitative field

Tools

Google Analytics

Adobe Analytics

Excel / Google Sheets

Tableau

Power BI

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client is seeking a data-driven and analytical Performance Marketing Analyst to join their expanding marketing department in Durban, KwaZulu-Natal . This role is integral to optimizing advertising spend and maximizing the return on investment (ROI) across all paid digital channels. The successful candidate will be responsible for meticulously tracking, analyzing, and reporting on campaign performance, identifying trends, and providing actionable insights to improve campaign effectiveness. You will work with a variety of performance marketing platforms and tools, translating complex data into clear, concise recommendations for the marketing team. This is an exciting opportunity for an individual with a strong quantitative aptitude and a passion for dissecting campaign data to drive business growth.

Key Responsibilities

• Monitor and analyze the performance of paid digital marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic platforms.
• Develop detailed performance reports, dashboards, and presentations to communicate key findings and insights to stakeholders.
• Identify key performance indicators (KPIs) for campaigns and track progress against these metrics.
• Conduct A/B testing and multivariate testing on ad creatives, landing pages, and targeting strategies to optimize conversion rates.
• Analyze customer journey data to identify bottlenecks and opportunities for improved user experience and conversion.
• Provide recommendations for budget allocation and strategic adjustments to maximize campaign efficiency and ROI.
• Collaborate with the marketing and sales teams to ensure alignment on campaign objectives and reporting frameworks.
• Stay updated on the latest trends and best practices in performance marketing analytics and ad technologies.
• Troubleshoot and resolve any issues related to campaign tracking, data integrity, or reporting.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience in performance marketing analysis, digital analytics, or a related role.
• Strong proficiency in using web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Advanced skills in data analysis and interpretation, with the ability to extract meaningful insights from large datasets.
• Proficiency in spreadsheet software (Excel/Google Sheets), including pivot tables and complex formulas.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
• Strong attention to detail and a commitment to data accuracy.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Benefits

Our client offers a competitive salary, commensurate with experience, along with a comprehensive benefits package including medical aid and retirement savings contributions. This position is based in the beautiful coastal city of Durban, KwaZulu-Natal . Employees will have the opportunity to work in a collaborative and innovative marketing environment. Our client is committed to employee growth, offering professional development opportunities, training, and clear career progression paths. The hybrid work model allows for a flexible work arrangement, promoting a healthy work-life balance. Join a team that values data-driven decision-making and impactful marketing strategies.