Senior Marketing Manager

Placements24; LegKraal Gate; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Company-provided mobile phone

Company-provided laptop

Health insurance

Job summary

Placements24 is seeking a strategic Senior Marketing Manager to lead marketing initiatives in Mahikeng, North West. You will develop and execute integrated strategies to boost brand awareness, customer acquisition, and revenue growth, overseeing digital marketing, content, campaigns, and market research.

The ideal candidate has 6+ years in marketing with at least 2 in management, strong analytics, SEO/SEM, CRM experience, and the ability to lead cross-functional teams in a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Master's degree is a plus.
• Minimum of 6 years of progressive experience in marketing, with at least 2 years in management.

Responsibilities

• Develop and implement integrated marketing strategies across channels (digital, social, content, traditional).
• Manage marketing budget and ROI.
• Oversee creation of marketing collateral (website content, brochures, presentations, ads).
• Plan and execute multi-channel campaigns to drive leads and engagement.
• Conduct market research and competitive analysis.
• Analyze campaign performance and report insights.
• Collaborate with sales, product, and other departments for alignment.
• Manage external agencies and vendors.
• Stay updated on marketing trends and best practices.
• Mentor junior marketing team members.

Skills

Digital marketing

SEO

SEM

Social media

Content marketing

Marketing automation

CRM

Data analytics

Project management

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

CRM systems

Marketing automation tools

Job description

About the Role

Our client is seeking a strategic and results-oriented Senior Marketing Manager to lead their marketing initiatives in Mahikeng, North West. This pivotal role involves developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of marketing, including digital marketing, content creation, campaign management, and market research. The ideal candidate possesses a strong understanding of marketing principles, a proven track record of successful campaign execution, and exceptional leadership and analytical skills. This is an exciting opportunity to shape the brand's presence and contribute significantly to the company's success.

Key Responsibilities

• Develop and implement integrated marketing strategies across various channels, including digital, social media, content marketing, and traditional advertising.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Oversee the creation of compelling marketing collateral, including website content, brochures, presentations, and advertisements.
• Plan and execute multi-channel marketing campaigns to drive lead generation and customer engagement.
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Analyze marketing campaign performance and provide regular reports with actionable insights.
• Collaborate with sales, product development, and other departments to ensure alignment of marketing efforts with business objectives.
• Manage external agencies and vendors as needed.
• Stay abreast of the latest marketing trends, tools, and best practices.
• Mentor and guide junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 6 years of progressive experience in marketing roles, with at least 2 years in a management or leadership position.
• Proven experience developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels, SEO, SEM, social media marketing, and content marketing.
• Proficiency in marketing automation tools and CRM systems.
• Excellent analytical skills with the ability to interpret data and measure campaign effectiveness.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Demonstrated leadership and team management abilities.
• Experience in B2B or B2C marketing, depending on the company's focus.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and company holidays.
• Opportunities for professional development, training, and attending marketing conferences.
• Hybrid work model offering flexibility within Mahikeng, North West.
• A dynamic and collaborative work environment with opportunities for career advancement.
• Company-provided mobile phone and laptop.
• Employee wellness programs.