About the Role
Our client, a dynamic organization focused on innovation, is seeking a skilled and experienced Marketing Campaign Manager to join their team in Mahikeng, North West. This pivotal role involves overseeing the planning, execution, and optimization of marketing campaigns across various channels to achieve specific business objectives, such as lead generation, brand awareness, and customer acquisition. The ideal candidate will be highly organized, possess strong project management skills, and have a deep understanding of both digital and traditional marketing tactics. You will be crucial in driving impactful marketing initiatives within the North West province.
Key Responsibilities
- Develop and manage end-to-end marketing campaign plans, including timelines, budgets, and resource allocation.
- Coordinate with internal teams (e.g., creative, digital, sales) and external agencies to ensure seamless campaign execution.
- Oversee the creation of campaign assets, ensuring they are high-quality, on-brand, and targeted effectively.
- Implement and manage digital marketing campaigns, including SEO/SEM, social media advertising, email marketing, and content promotion.
- Monitor campaign performance, analyze data, and generate reports to measure effectiveness and identify areas for optimization.
- Ensure all campaign activities align with overall marketing strategy and business goals.
- Conduct market research and competitor analysis to inform campaign development.
- Manage campaign budgets, track expenditures, and ensure cost-efficiency.
- Communicate campaign progress and results to stakeholders.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of experience in marketing campaign management, with a proven track record of successful campaign execution.
- Strong knowledge of various marketing channels, including digital (SEO, SEM, social media, email) and traditional methods.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively with diverse teams.
- Experience in budget management and reporting.
Benefits
- Competitive annual salary of ZAR.
- Opportunities for professional growth and development.
- A collaborative and innovative work culture.
- Exposure to a wide range of marketing activities and strategies.
- Contribution to impactful marketing campaigns for a growing company.
- Standard benefits package including leave and medical aid.