Marketing Manager - Digital Campaigns

Placements24; Bloemfontein; Hybrid; ZAR 400,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Hybrid work arrangement

Professional development

Job summary

Placements24 is seeking an experienced Marketing Manager in Bloemfontein to lead digital campaigns, develop strategies to boost brand awareness, lead generation, and customer engagement, and manage a small team.

You will collaborate with sales and product teams, oversee content, SEO/SEM, email marketing, and analytics, and ensure campaigns align with business goals. The role offers a hybrid work model and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of digital marketing experience with proven campaign management.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (social, email, SEO/SEM, content).
• Manage and optimize online advertising campaigns to hit KPIs (lead gen, traffic, conversions).
• Oversee creation of marketing content: website copy, blogs, social posts, promos.

Skills

Digital marketing

SEO/SEM

Content marketing

Marketing analytics

Leadership

Campaign management

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

About the Role

Our client, a well-regarded recruitment consultancy, is seeking an experienced Marketing Manager with a strong focus on digital campaigns for a position based in Bloemfontein, Free State. This role is crucial for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement. You will lead a small team and collaborate with various departments to ensure marketing initiatives align with business objectives. The role involves a hybrid working model, allowing for a balanced blend of in-office collaboration and remote work flexibility, based in the heart of Bloemfontein.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels including social media, email, SEO/SEM, and content marketing.
• Manage and optimize online advertising campaigns to achieve target KPIs (e.g., lead generation, website traffic, conversion rates).
• Oversee the creation of compelling marketing content, including website copy, blog posts, social media updates, and promotional materials.
• Analyze campaign performance data and provide regular reports with insights and recommendations for improvement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with sales and product teams to ensure consistent brand messaging and effective campaign alignment.
• Lead and mentor a junior marketing team, fostering a culture of creativity and data-driven decision-making.
• Manage relationships with external agencies and vendors as needed.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, email marketing, social media marketing, and content marketing strategies.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
• Experience with marketing automation platforms is highly desirable.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proven leadership and team management skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Adaptability to a hybrid work environment and strong organizational skills are essential for this role based in Bloemfontein.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work arrangement offering flexibility.
• Opportunity to lead impactful marketing initiatives for a respected organization.
• Professional development and training opportunities.
• Collaborative and dynamic work environment in Bloemfontein.
• Contribution to a company that values innovation and strategic growth.
• Comprehensive benefits package.