Brand Marketing Manager

Placements24; Klerksdorp; Ibrido; ZAR 700.000 - 1.100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Hybrid work model

Brand growth opportunities

Professional development

Dynamic collaborative environment

Strategic brand direction

Impactful work

Descrizione del lavoro

Placements24 in Klerksdorp, North West, is seeking an experienced Brand Marketing Manager to lead comprehensive brand strategies that enhance equity, drive market share, and foster loyalty. You will oversee advertising, digital marketing, and PR, shaping the narrative across touchpoints.

The ideal candidate will have a strong consumer-insights background, plus 5+ years in brand management within consumer goods. The role supports a hybrid work model and offers growth opportunities.

Competenze

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years' experience in brand management or product marketing in consumer goods.
• Proven track record in developing and executing brand marketing strategies.

Mansioni

• Develop and implement integrated brand marketing plans to achieve business objectives.
• Define brand positioning, messaging, and visual identity across channels.
• Manage advertising and promotional campaigns including creative development and media planning.
• Oversee digital marketing initiatives: social media, content, email campaigns.
• Conduct market research, competitor analysis, and consumer insights to inform strategy.
• Manage the marketing budget and allocate resources effectively.
• Collaborate with sales, product development, and internal teams for brand consistency.
• Measure and report on brand performance metrics and campaign effectiveness.
• Develop and maintain relationships with external agencies and partners.

Conoscenze

Brand management

Digital marketing

Market research

Campaign management

Cross-functional teamwork

Analytics

Formazione

Bachelor's degree in Marketing

Master's degree (advantage)

Strumenti

Google Analytics

Media planning tools

Descrizione del lavoro

About the Role

Our client, a well-established consumer goods company, is seeking an experienced and strategic Brand Marketing Manager to lead their marketing efforts in Klerksdorp, North West. This role is responsible for developing and executing comprehensive brand strategies that enhance brand equity, drive market share, and foster strong customer loyalty. The Brand Marketing Manager will oversee all aspects of brand communication, including advertising, promotions, digital marketing, and public relations. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and effective branding techniques. You will be instrumental in shaping the brand's narrative and ensuring a consistent and compelling message across all touchpoints. This is a significant opportunity to make a tangible impact on brand growth within a reputable organization in Klerksdorp, contributing to key business decisions and leading innovative campaigns. The role requires a creative yet analytical approach to brand building and market penetration.

Key Responsibilities

• Develop and implement integrated brand marketing plans to achieve business objectives.
• Define brand positioning, messaging, and visual identity across all marketing channels.
• Manage advertising and promotional campaigns, including creative development and media planning.
• Oversee digital marketing initiatives, including social media, content marketing, and email campaigns.
• Conduct market research, competitor analysis, and consumer insights to inform brand strategy.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with sales, product development, and other internal teams to ensure brand consistency.
• Measure and report on brand performance metrics and campaign effectiveness.
• Develop and maintain strong relationships with external agencies and partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in brand management or product marketing, preferably within the consumer goods sector.
• Proven track record of developing and executing successful brand marketing strategies.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent project management, communication, and interpersonal skills.
• Experience with digital marketing channels and social media platforms.
• Proficiency in marketing analytics and reporting.
• Creative thinking and problem-solving abilities.**
• Ability to lead cross-functional teams and manage multiple projects simultaneously.

Benefits

• Competitive salary and comprehensive benefits package.
• Hybrid work model offering flexibility.
• Opportunity to work with a well-respected brand.
• Professional development and career growth opportunities.
• A dynamic and collaborative work environment in Klerksdorp.
• Contribute to the strategic direction of a growing brand.
• Potential for significant impact on company success.