Brand Marketing Manager

Placements24; Rustenburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid and provident fund

Company car or travel allowance

Annual bonus

Generous leave entitlement

Employee wellness programs

Product discounts

Job summary

Placements24 is seeking a seasoned Brand Marketing Manager in Rustenburg to shape and drive the brand strategy across advertising, PR, social media, and experiential campaigns. You will work closely with sales, product development, and agencies to deliver cohesive marketing initiatives that grow market share and loyalty.

The ideal candidate has 6+ years in brand management within FMCG, strong consumer insights, and excellent communication skills to lead cross-functional teams and articulate a

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management or brand marketing, preferably FMCG.
• Proven track record of launching and managing brands.
• Strong understanding of consumer insights, market research, and brand analytics.
• Excellent project management and organizational skills.
• Proficiency in digital marketing tools and social media management platforms.
• Exceptional communication, presentation, and interpersonal skills.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market positioning and consumer perception.
• Manage the brand's advertising and promotional activities across all relevant channels, including digital, print, and broadcast.
• Oversee the creation of compelling brand messaging, visual identity, and marketing collateral.
• Conduct market research and consumer insights analysis to inform brand strategy and product development.
• Manage the brand's social media presence and digital marketing efforts.
• Develop and execute public relations strategies to secure positive media coverage.
• Plan and manage brand events and sponsorships.
• Collaborate with sales teams to ensure alignment between marketing efforts and sales objectives.
• Monitor brand performance metrics and market trends, adjusting strategies as needed.
• Manage agency relationships and ensure timely delivery of marketing projects.

Skills

Brand management

Digital marketing

Market research

Brand analytics

Project management

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client, a well-established consumer goods company, is seeking an experienced and creative Brand Marketing Manager to lead brand strategy and execution from their Rustenburg, North West headquarters. This role is critical for developing and maintaining a strong brand identity, driving market share, and fostering customer loyalty. You will be responsible for overseeing all aspects of brand marketing, including advertising, public relations, social media, and experiential marketing initiatives. The ideal candidate will possess a deep understanding of consumer behavior, market dynamics, and effective brand storytelling. This is an exciting opportunity to shape the future of a recognized brand and make a tangible impact on business growth within a dynamic market. The role requires a hands-on approach, working closely with sales, product development, and external agencies to ensure cohesive and impactful brand campaigns. We are looking for a strategic thinker with a passion for building brands that resonate with consumers.

Key Responsibilities

• Develop and implement comprehensive brand strategies to enhance market positioning and consumer perception.
• Manage the brand's advertising and promotional activities across all relevant channels, including digital, print, and broadcast.
• Oversee the creation of compelling brand messaging, visual identity, and marketing collateral.
• Conduct market research and consumer insights analysis to inform brand strategy and product development.
• Manage the brand's social media presence and digital marketing efforts.
• Develop and execute public relations strategies to secure positive media coverage.
• Plan and manage brand events and sponsorships.
• Collaborate with sales teams to ensure alignment between marketing efforts and sales objectives.
• Monitor brand performance metrics and market trends, adjusting strategies as needed.
• Manage agency relationships and ensure timely delivery of marketing projects.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management or brand marketing, preferably within the FMCG sector.
• Proven track record of successfully launching and managing brands.
• Strong understanding of consumer insights, market research, and brand analytics.
• Excellent project management and organizational skills.
• Proficiency in digital marketing tools and social media management platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Creative thinking and a passion for brand building.
• Ability to work collaboratively with cross-functional teams.
• Experience in the Rustenburg area or related regional markets is a plus.

Benefits

• Competitive annual salary of R .
• Medical aid and provident fund.
• Opportunities for career advancement within a growing organization.
• A dynamic and challenging work environment in Rustenburg .
• Company car or travel allowance.
• Annual bonus based on company and individual performance.
• Generous leave entitlement.
• Employee wellness programs.
• Product discounts.