Senior Marketing Manager

Placements24; Gqeberha; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 is seeking a strategic Senior Marketing Manager for its artisanal South African crafts e-commerce platform in Port Elizabeth, Eastern Cape. You will shape brand voice, drive customer acquisition, and lead integrative campaigns across SEO, SEM, social media, content, and email marketing within a hybrid work setup.

You'll manage the marketing budget, analyze ROI, mentor junior team members, and collaborate with sales, design, and product teams to deliver cohesive messaging and growth

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years in marketing management with a strong digital focus.
• Proven track record of developing and executing successful campaigns with measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and analytics tools.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead digital marketing including SEO, SEM, social media, content marketing, and email marketing.
• Oversee creation of compelling marketing content and assets.
• Analyze market trends, customer insights, and competitor activities to identify opportunities.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Track and report on key marketing metrics (website traffic, conversions, CPA, ROI).
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Develop and execute public relations strategies to enhance brand visibility.
• Manage relationships with external agencies and vendors.
• Lead and mentor junior marketing team members.

Skills

SEO/SEM

Social media marketing

Content marketing

Analytics tools (GA)

CRM & marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM platforms

Marketing automation tools

Job description

About the Role: Our client, a rapidly growing e-commerce platform specializing in artisanal South African crafts, is seeking a strategic and creative Senior Marketing Manager to drive brand awareness and customer acquisition. This role is based in Port Elizabeth, Eastern Cape, and offers a hybrid work arrangement, allowing for a balance between office collaboration and remote flexibility. The ideal candidate will be responsible for developing and executing integrated marketing campaigns across various channels, managing the marketing budget, and analyzing campaign performance to optimize ROI. You will play a pivotal role in shaping the brand's voice and expanding its reach within the digital marketplace. This is an exciting opportunity to contribute to the growth of a unique and socially conscious business.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage all aspects of digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
• Oversee the creation of compelling marketing content and creative assets.
• Analyze market trends, customer insights, and competitor activities to identify opportunities.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Track and report on key marketing metrics (e.g., website traffic, conversion rates, CPA, ROI).
• Collaborate with cross-functional teams (e.g., sales, product development, design) to ensure cohesive brand messaging.
• Develop and execute public relations strategies to enhance brand visibility.
• Manage relationships with external agencies and vendors.
• Lead and mentor junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in marketing management, with a strong focus on digital marketing.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and analytics tools (e.g., Google Analytics).
• Experience with CRM platforms and marketing automation tools.
• Excellent written and verbal communication skills, with a talent for crafting engaging content.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in e-commerce or the artisanal/crafts sector is a plus.
• Must be based in or willing to commute to Port Elizabeth, Eastern Cape, for hybrid work.

Benefits

Our client offers a competitive salary commensurate with experience, plus performance-based bonuses. Employees are entitled to comprehensive medical aid benefits and a retirement fund. This role provides a unique opportunity for professional development within a growing company and the chance to significantly shape its marketing efforts. Enjoy a flexible hybrid work environment that promotes work-life balance and collaboration within the vibrant community of Port Elizabeth.