E-commerce Marketing Manager

Placements24; Pretoria; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development

Employee discounts

Career progression

Job summary

Placements24 in Pretoria, Gauteng, seeks an experienced E-commerce Marketing Manager to lead online retail marketing efforts across SEO, SEM, social media, email, and content, driving brand awareness and revenue growth.

You will manage a cross-functional team, leverage data-driven insights, monitor KPIs, and report to senior management in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field; master's preferred.
• 6+ years in e-commerce marketing, with 2+ in management.
• Proven data-driven marketing track record.
• Strong knowledge of SEO, SEM, PPC, social media, email, and content marketing.
• Proficient with marketing analytics tools such as Google Analytics, SEMrush, HubSpot.
• Experience with Shopify/Magento or similar platforms.
• Based in or willing to relocate to Pretoria, Gauteng.

Responsibilities

• Develop and implement a comprehensive e-commerce marketing strategy to drive traffic, conversions, and loyalty.
• Manage all digital channels: SEO, SEM, PPC, social media, email, and affiliate marketing.
• Oversee content marketing initiatives to attract and retain customers.
• Analyze campaign performance, track KPIs, and report insights to senior management.
• Manage the marketing budget to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with product and sales teams for alignment of marketing and business goals.
• Lead and mentor a team of marketing professionals.
• Stay updated on e-commerce trends and best practices.
• Ensure brand consistency across all marketing communications.

Skills

Analytical skills

Leadership

Communication

Interpersonal skills

Data-driven marketing

SEO

SEM

PPC

Content marketing

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

Google Analytics

SEMrush

HubSpot

Shopify

Magento

Job description

About the Role

Our client, a rapidly expanding online retailer, is looking for a dynamic and experienced E-commerce Marketing Manager to lead their marketing efforts in Pretoria, Gauteng. This is an exciting opportunity to take ownership of the marketing strategy, driving brand awareness, customer acquisition, and revenue growth for our client's online presence. You will be responsible for developing and executing integrated marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a strong understanding of the e-commerce landscape, a data-driven approach to decision-making, and a proven ability to manage multiple projects simultaneously. You will work closely with cross-functional teams, including sales, product development, and creative, to ensure a cohesive and compelling brand experience for customers. This role requires a strategic thinker with excellent leadership and communication skills, capable of inspiring a team and achieving ambitious marketing objectives. Join a company that values innovation and is committed to delivering exceptional online shopping experiences. You will be instrumental in shaping the brand's digital footprint and driving significant commercial success within the vibrant South African market.

Key Responsibilities

• Develop and implement a comprehensive e-commerce marketing strategy to drive traffic, conversions, and customer loyalty.
• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, and affiliate marketing.
• Oversee the creation and execution of engaging content marketing initiatives to attract and retain customers.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights to senior management.
• Manage the marketing budget effectively, ensuring maximum ROI on all marketing spend.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with the product and sales teams to ensure alignment between marketing efforts and business objectives.
• Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
• Stay updated on the latest e-commerce trends, digital marketing tools, and best practices.
• Ensure brand consistency across all marketing communications and digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 6 years of progressive experience in e-commerce marketing, with at least 2 years in a management role.
• Proven track record of successfully developing and executing data-driven marketing strategies that delivered significant growth.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is highly desirable.
• Must be based in or willing to relocate to Pretoria, Gauteng.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead marketing for a growing e-commerce brand.
• Comprehensive health and wellness benefits.
• Professional development and training programs.
• Employee discounts on products.Dynamic and collaborative work environment.
• Potential for career advancement within the organization.