Senior Digital Marketing Manager

Placements24; KwaZulu-Natal; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Hybrid work environment

Health and wellness benefits

Generous paid time off and holidays

Professional development and training

Job summary

Placements24 is seeking a Senior Digital Marketing Manager for its Pietermaritzburg-based team. You will lead end-to-end digital marketing strategy, spanning SEO/SEM, content, social media, and email campaigns, to drive brand growth and lead generation.

The role requires 5–7 years of experience, a strong analytics mindset, and the ability to collaborate with sales, product, and creative teams. Hybrid work setup offered in KwaZulu-Natal.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5–7 years of progressive digital marketing experience.
• Expertise in SEO, SEM, content marketing, social media, and email marketing.
• Proficient with marketing analytics tools to measure and report on campaigns.
• Experience with marketing automation platforms and CRM systems.

Responsibilities

• Develop, implement, and manage digital marketing strategies to drive brand awareness, leads, and customer acquisition.
• Oversee and optimize SEO and SEM campaigns to improve rankings and ROI.
• Manage social media presence, content creation, and community engagement.
• Plan and execute email campaigns with segmentation and performance analysis.
• Analyze campaign performance data and provide actionable insights for improvement.
• Collaborate with sales, product, and creative teams to align marketing with business objectives.
• Stay updated on digital marketing trends, tools, and best practices.
• Manage the digital marketing budget to maximize ROI.

Skills

SEO

SEM

Content marketing

Social media

Email marketing

Analytics tools

Marketing automation

CRM

CRO

Team leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Adobe Analytics

HubSpot

Salesforce

Job description

About the Role

Our client, a dynamic and rapidly growing enterprise in the e-commerce sector, is seeking an exceptional Senior Digital Marketing Manager to spearhead their marketing initiatives. This pivotal role is based in the vibrant city of Pietermaritzburg, KwaZulu-Natal. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of developing and executing successful marketing strategies, and a passion for driving measurable results. You will be instrumental in shaping our client's brand presence, expanding their market reach, and fostering customer engagement across various online channels. This is a fantastic opportunity to make a significant impact within a forward-thinking organization and contribute to its continued success in the competitive South African market.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Oversee and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search rankings.
• Manage social media presence across relevant platforms, creating engaging content, and fostering community interaction.
• Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure marketing efforts are aligned with business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend innovative approaches.
• Manage the digital marketing budget effectively, ensuring maximum ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 5-7 years of progressive experience in digital marketing, with a focus on strategy development and execution.
• Demonstrated expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to measure and report on campaign performance.
• Experience with marketing automation platforms and CRM systems.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and project management skills.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing copy.
• Experience managing a team or mentoring junior marketers is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a hybrid environment, balancing office and remote work.
• Comprehensive health and wellness benefits.
• Generous paid time off and company holidays.
• Professional development and training opportunities to enhance your skills.
• Be part of a collaborative and supportive team culture in Pietermaritzburg, KwaZulu-Natal.
• Access to cutting-edge marketing technologies and tools.