Senior Digital Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Health insurance

Professional development

Collaborative culture

Hybrid work

Job summary

Placements24 in Port Elizabeth is seeking a Senior Digital Marketing Specialist to plan, execute and optimize campaigns across channels to acquire customers and engage audiences.

You will drive SEO/SEM, social media, email and content marketing with a strong analytical mindset, delivering measurable outcomes and staying ahead of industry trends.

Qualifications

• 4+ years of experience in digital marketing.
• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing best practices.
• Proficiency with Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Experience with marketing automation platforms and CMS.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, PPC, email, and social media campaigns.
• Manage and optimize online advertising campaigns on platforms such as Google Ads and social media networks.
• Conduct keyword research, content optimization, and link-building strategies to improve search engine rankings.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze campaign performance data, generate reports, and provide insights and recommendations for improvement.
• Collaborate with the creative team to develop compelling marketing assets and landing pages.
• Stay abreast of the latest digital marketing trends and best practices to ensure innovative campaign execution in Port Elizabeth.

Job description

About the Role

Our client is seeking a results-driven Senior Digital Marketing Specialist to join their innovative team in Port Elizabeth . This role is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. You will leverage your expertise in SEO, SEM, social media, email marketing, and content marketing to achieve measurable business outcomes. The ideal candidate is analytical, creative, and possesses a deep understanding of the digital marketing landscape.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, PPC, email, and social media campaigns.
• Manage and optimize online advertising campaigns on platforms such as Google Ads and social media networks.
• Conduct keyword research, content optimization, and link-building strategies to improve search engine rankings.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze campaign performance data, generate reports, and provide insights and recommendations for improvement.
• Collaborate with the creative team to develop compelling marketing assets and landing pages.
• Stay abreast of the latest digital marketing trends and best practices to ensure innovative campaign execution in Port Elizabeth.

Requirements

• 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing best practices.
• Proficiency with Google Analytics, Google Ads, and other relevant marketing analytics tools.
• Experience with marketing automation platforms and CMS.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage.
• Opportunities for professional development and certifications.
• A collaborative and forward-thinking work environment.
• Flexible working hours and hybrid work options.