Marketing Manager - Digital Strategy

Placements24; East London; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Retirement plan

Career growth

Job summary

Placements24 in East London, SA, seeks a Marketing Manager to lead our digital marketing strategy. The role blends remote flexibility with in-office collaboration to drive campaigns, brand awareness, and customer acquisition.

You will collaborate with sales and product teams to ensure cohesive messaging and impactful results. Ideal candidates bring 4+ years in digital marketing, strong SEO/SEM, social/content/email marketing, and data analytics expertise.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 4+ years in digital marketing with strategy and execution focus.
• Proven SEO, SEM, social media, content and email marketing experience.
• Strong web analytics knowledge and platform proficiency.
• Analytical, problem-solving, and project management skills.
• Creative copywriting and effective communication abilities.
• Ability to work independently in a hybrid environment.
• Experience in the Eastern Cape market is a plus.
• Relevant digital marketing certifications are advantageous.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage website, social media and other digital channels.
• Plan and execute SEO and SEM campaigns.
• Create and manage content marketing initiatives.
• Oversee email marketing campaigns and lead nurturing.
• Analyze campaign performance and provide insights.
• Manage the digital marketing budget effectively.
• Stay updated with digital marketing trends and tools.
• Collaborate with creative teams for marketing collateral.
• Coordinate with East London stakeholders to align strategy.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Web analytics

Copywriting

Project management

Analytical thinking

Communication

Education

Bachelor's degree in Marketing

Relevant certifications

Tools

Google Analytics

Job description

About the Role

Our client, a leading consumer goods company, is looking for an innovative Marketing Manager to lead their digital marketing strategy from **East London**. This hybrid role offers a balanced approach, combining remote flexibility with essential in-office collaboration to drive impactful marketing campaigns. You will be responsible for developing and executing comprehensive digital marketing plans, managing online presence, and leveraging data analytics to optimize campaign performance. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to drive brand awareness and customer acquisition. You will collaborate closely with internal teams, including sales and product development, to ensure cohesive brand messaging and achieve marketing objectives. This is an excellent opportunity to shape the digital footprint of a well-established brand in the **Eastern Cape**. We are dedicated to fostering a creative and data-driven marketing environment. Join our client and lead the digital marketing efforts in **East London**.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness and lead generation.
• Manage and optimize the company's website, social media platforms, and other digital channels.
• Plan and execute search engine optimization (SEO) and search engine marketing (SEM) campaigns.
• Develop and manage content marketing initiatives, including blog posts, articles, and video content.
• Oversee email marketing campaigns and nurture lead generation efforts.
• Analyze marketing campaign performance using data analytics tools and provide actionable insights.
• Manage the digital marketing budget effectively.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with creative teams to develop engaging marketing collateral.
• Work with **East London**-based stakeholders to align digital strategies with local market needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on strategy and execution.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong understanding of web analytics tools (e.g., Google Analytics) and digital marketing platforms.
• Excellent analytical, problem-solving, and project management skills.
• Creative thinking and strong copywriting abilities.
• Effective communication and interpersonal skills.
• Ability to work independently and collaboratively in a hybrid environment.
• Experience within the **Eastern Cape** market is a plus.
• Relevant digital marketing certifications are an advantage.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Retirement savings plan.
• Hybrid work model offering flexibility.
• Opportunities for professional development and training.
• Creative and collaborative work environment in **East London**.
• Chance to lead innovative digital marketing campaigns.
• Exposure to a well-known consumer brand.
• Generous paid time off.
• Career growth opportunities within the company.