Senior Digital Marketing Strategist

Placements24; Benoni; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Bonuses

Professional development

Modern office facilities

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist based in Benoni, Gauteng, ZA. You will lead development and execution of integrated digital campaigns across SEO, SEM, social media, email, and content marketing to drive brand visibility and measurable results.

In this hybrid role, you will analyze performance data, report to senior management, manage budgets, mentor junior staff, and collaborate with sales, product, and creative teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree is a plus.
• 5–7 years of progressive digital marketing experience with strategy focus.
• Proven SEO, SEM, social media advertising, and email marketing expertise.
• Strong experience with analytics tools (GA, Adobe Analytics).
• CMS and marketing automation proficiency.
• Data-driven with excellent communication and leadership skills.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social, email, and content marketing.
• Analyze campaign performance data and report insights to senior management.
• Oversee execution of campaigns and ensure alignment with brand and goals.
• Conduct market research and competitive analysis.
• Collaborate with sales, product development, and creative teams.
• Manage digital advertising budgets and optimize ROI.
• Mentor junior marketing staff.
• Stay updated with latest tools and best practices.

Skills

Digital marketing strategy

Cross-channel marketing

Analytics & reporting

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Master's degree is a plus

Tools

Google Analytics

Adobe Analytics

CMS platforms

Marketing automation

Job description

About the Role

Our client, a dynamic and growing organization, is seeking an experienced and innovative Senior Digital Marketing Strategist to join their thriving marketing team. This pivotal role is based in Benoni, Gauteng, ZA, and offers a hybrid work model, blending the flexibility of remote work with the collaborative benefits of in-office interaction. The ideal candidate will be a forward-thinking individual with a proven track record in developing and executing comprehensive digital marketing campaigns that drive measurable results. You will play a crucial role in shaping our client's online presence and achieving their business objectives through sophisticated digital strategies. This is an exciting opportunity to make a significant impact in a fast-paced environment and contribute to the success of a leading company. We are looking for a creative problem-solver who is passionate about all things digital and eager to lead initiatives that enhance brand visibility and customer engagement.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization, providing regular reports to senior management.
• Manage and oversee the execution of digital marketing campaigns, ensuring alignment with brand messaging and business goals.
• Conduct market research and competitive analysis to stay abreast of industry trends and identify new opportunities.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure integrated marketing efforts.
• Oversee the management of digital advertising budgets and ensure efficient allocation of resources to maximize ROI.
• Mentor and guide junior marketing staff, fostering a culture of continuous learning and improvement.
• Stay updated with the latest digital marketing tools, platforms, and best practices.

Requirements

1. Bachelor's degree in Marketing, Communications, Business, or a related field.
2. A Master's degree is a plus.
3. Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
4. Proven experience in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
5. Proficiency in using marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
6. Excellent understanding of content management systems (CMS) and marketing automation platforms.
7. Strong analytical and problem-solving skills with a data-driven approach to decision-making.
8. Exceptional communication, presentation, and interpersonal skills.
9. Demonstrated leadership abilities and experience in managing teams or projects.
10. Must be eligible to work in Benoni, Gauteng, ZA and able to commute for hybrid working days.

Benefits

Our client offers a competitive salary package commensurate with experience, along with a comprehensive benefits program. This includes medical aid, provident fund, and performance-based bonuses. Employees also benefit from professional development opportunities, a supportive work environment, and access to modern office facilities in Benoni, Gauteng, ZA. The hybrid work model promotes a healthy work-life balance. Join a company that values its employees and invests in their growth and well-being.