Marketing Manager

Placements24; Bloemfontein; On-site; ZAR 900,000 - 1,350,000; Full time

Benefits offered by this job

Medical aid

Retirement planning

Performance-based bonuses

Job summary

Placements24 in Bloemfontein, Free State, seeks a strategic Marketing Manager to lead our marketing initiatives from our local office. You will develop and execute comprehensive marketing strategies to build brand awareness, drive customer acquisition, and revenue growth.

You will oversee digital marketing, content, PR, and events; manage budgets and lead a high-performing team. The ideal candidate brings extensive leadership experience, market insight, and strong analytics for data-driven

Qualifications

• Master's degree in Marketing or related field.
• 8+ years of marketing experience with at least 3 in a management role.
• Proven track record delivering measurable results.
• Strong grasp of digital channels and analytics tools.
• Excellent leadership and interpersonal skills.
• Budget management and financial planning experience.
• Strategic thinker with strong analytical abilities.
• Ability to thrive in a fast-paced Bloemfontein environment.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Manage the marketing budget for optimal resource allocation.
• Lead and mentor the marketing team to achieve high performance.
• Oversee digital marketing: SEO, SEM, social media, email, content.
• Develop and manage public relations strategies to enhance brand.
• Plan and run marketing campaigns and events.
• Conduct market research and competitive analysis to identify opportunities.
• Measure and report campaign performance to senior management.
• Collaborate with sales and product teams for cohesive messaging.

Skills

Digital marketing

Leadership

Budgeting

Analytics

Strategic thinking

CRM knowledge

Communication

Education

Master's degree

Tools

Google Analytics

CRM software

Job description

About the Role

Our client is seeking a strategic and results-oriented Marketing Manager to lead their marketing initiatives from their Bloemfontein, Free State office. This senior role requires a visionary leader capable of developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all marketing channels, including digital marketing, content creation, public relations, and event management. The ideal candidate possesses extensive experience in marketing leadership, a deep understanding of market trends, and a proven ability to manage budgets and teams effectively. This is a significant opportunity to shape the future of our brand and make a substantial impact on our business objectives within the Free State and beyond. We are looking for a proactive individual with exceptional leadership and analytical skills.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with business goals.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Oversee all digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Develop and manage public relations strategies to enhance brand reputation and visibility.
• Plan and execute marketing campaigns and promotional activities, including events.
• Conduct market research and competitive analysis to identify new opportunities and inform strategy.
• Measure and report on the performance of marketing campaigns and initiatives to senior management.
• Collaborate closely with sales, product development, and other departments to ensure cohesive brand messaging and customer experience.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in marketing, with at least 3 years in a management role.
• Proven track record of developing and executing successful marketing strategies that delivered measurable results.
• Strong understanding of digital marketing channels and analytics tools (e.g., Google Analytics, CRM software).
• Excellent leadership, team management, and interpersonal skills.
• Exceptional written and verbal communication and presentation skills.
• Experience in budget management and financial planning.
• Strategic thinker with strong analytical and problem-solving abilities.
• Ability to work effectively in a fast-paced, dynamic environment in Bloemfontein.

Benefits

Our client offers a highly competitive salary and a comprehensive benefits package, including medical aid, retirement planning, and performance-based bonuses. This role provides an excellent opportunity for career advancement within a growing organization. You will have the autonomy to shape and lead marketing efforts for a significant brand. We foster a culture of innovation, collaboration, and continuous learning. Join a dynamic team and make a tangible impact on our business success in the Free State.