Marketing Executive - FMCG

Placements24; Benoni; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Hybrid work arrangement

Job summary

Placements24 is seeking a Marketing Executive in Benoni, Gauteng to lead the development and execution of integrated marketing strategies for the FMCG sector. You will drive consumer engagement, manage campaigns and optimize brand performance across traditional and digital channels.

The role requires 4–6 years of FMCG marketing experience, strong analytical skills, and the ability to collaborate with sales, product teams and external agencies in a dynamic, hybrid work environment.

Qualifications

• 4–6 years of marketing experience in FMCG.
• Proven success in digital and traditional campaigns.
• Strong market research, consumer insights and brand management.
• Excellent communication, project management and analytical skills.
• Proficiency in marketing analytics tools and social media.

Responsibilities

• Develop and execute marketing plans aligned with brand strategies for Benoni and beyond.
• Research markets, analyze consumer insights and monitor competitors.
• Manage the marketing budget and ROI.
• Oversee marketing collateral and digital content across platforms.
• Collaborate with sales, product development and agencies for launches.
• Measure campaign performance and provide actionable insights.
• Grow brand engagement and ensure consistent messaging.
• Stay updated on FMCG marketing trends and best practices.
• Ensure brand consistency across communications.

Skills

Marketing strategy

Campaign management

Digital marketing

Market research

Budget management

Analytics

Social media

Brand management

Communication

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

MS Office

Job description

About the Role

Our client, a recognized leader in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking a creative and analytical Marketing Executive to join their team in Benoni, Gauteng . This role is integral to developing and executing innovative marketing strategies that enhance brand visibility, drive consumer engagement, and achieve business objectives. The ideal candidate will possess a strong understanding of the FMCG market, a proven track record in marketing campaign management, and excellent analytical skills. This is a fantastic opportunity to contribute to impactful brand growth in the vibrant Gauteng province.

Key Responsibilities

• Develop and implement comprehensive marketing plans and campaigns aligned with brand strategies and business goals for the Benoni market and beyond.
• Conduct market research, analyze consumer insights, and monitor competitor activities to identify opportunities and inform marketing strategies.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.
• Oversee the creation of marketing collateral, advertising materials, and digital content across various platforms.
• Collaborate closely with sales, product development, and external agencies to ensure cohesive brand messaging and successful product launches.
• Measure and report on the performance of marketing campaigns, analyzing key metrics and providing actionable recommendations.
• Manage social media presence and digital marketing initiatives to enhance brand engagement and reach.
• Stay up-to-date with the latest marketing trends, technologies, and best practices within the FMCG sector.
• Ensure brand consistency across all marketing communications and touchpoints.

Requirements

• A minimum of 4-6 years of experience in marketing, with a significant focus on the FMCG sector.
• Demonstrated success in developing and executing effective marketing campaigns, both digital and traditional.
• Strong understanding of market research, consumer behavior, and brand management principles.
• Excellent communication, project management, and analytical skills.
• Proficiency in marketing analytics tools, social media platforms, and MS Office Suite.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Creative thinking and a passion for building impactful brands.
• Ability to work effectively in a collaborative, fast-paced environment.
• Experience within the Gauteng region is beneficial.

Benefits

Our client offers a competitive salary package, commensurate with experience, along with comprehensive benefits including medical aid and a provident fund. This role provides excellent opportunities for professional development and career growth within a leading FMCG company. You will be part of a dynamic and innovative team focused on driving brand success in the Benoni, Gauteng market. This position operates under a hybrid work arrangement, allowing for a balance between office collaboration and remote flexibility.