Senior Marketing Analyst

Jobgether Srl; Sudáfrica; Híbrido; ZAR 300.000 - 600.000; Jornada completa

Descripción de la vacante

Jobgether Srl in Sandton is seeking a Marketing Analyst to turn data into actionable insights that optimize marketing performance. This hybrid role combines analysis with strategy, working closely with marketing teams to track campaign effectiveness and understand customer behavior.

The position offers flexibility for remote and in-office work, enabling collaboration across channels and campaigns while delivering data-driven recommendations to guide budget decisions and strategy.

Formación

• 2–4 years of experience in marketing analytics or related quantitative field.
• Proficiency in data analysis tools such as Excel, SQL, and at least one statistical language (R or Python).
• Experience with web analytics platforms (Google Analytics) and marketing automation tools.

Responsabilidades

• Collect, analyze, and interpret marketing data from web analytics, CRM, and campaign platforms.
• Develop reports and dashboards to visualize marketing metrics and trends for stakeholders.
• Identify patterns in customer data to understand behavior and segmentation opportunities.
• Measure and evaluate marketing campaigns across channels (digital, social, email).
• Provide data-driven recommendations for optimizing marketing strategies, targeting, and budget allocation.
• Collaborate with marketing teams to define KPIs and ensure data accuracy.

Herramientas

Excel

SQL

R

Python

Google Analytics

Marketing Automation

Descripción del empleo

Our client is seeking a data-driven Marketing Analyst to join their team in Sandton . This hybrid role is essential for interpreting marketing data, identifying key trends, and providing actionable insights to optimize marketing performance and strategy. You will work closely with various marketing teams to track campaign effectiveness, understand customer behavior, and support data-informed decision-making. This position offers a unique opportunity to blend analytical expertise with strategic marketing input, with the flexibility of remote and in-office work.

About the Role

Our client is seeking a data-driven Marketing Analyst to join their team in Sandton . This hybrid role is essential for interpreting marketing data, identifying key trends, and providing actionable insights to optimize marketing performance and strategy. You will work closely with various marketing teams to track campaign effectiveness, understand customer behavior, and support data-informed decision-making. This position offers a unique opportunity to blend analytical expertise with strategic marketing input, with the flexibility of remote and in-office work.

Key Responsibilities

• Collect, analyze, and interpret marketing data from various sources, including web analytics, CRM, and campaign platforms.
• Develop reports and dashboards to visualize key marketing metrics and performance trends for stakeholders.
• Identify patterns and insights in customer data to understand behavior, preferences, and segmentation opportunities.
• Measure and evaluate the effectiveness of marketing campaigns across different channels (digital, social, email, etc.).
• Provide data-driven recommendations for optimizing marketing strategies, targeting, and budget allocation.
• Collaborate with marketing teams to define KPIs, set up tracking mechanisms, and ensure data accuracy.

Requirements

• 2-4 years of experience in marketing analytics, data analysis, or a related quantitative field.
• Strong proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python) is preferred.
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent analytical and problem-solving skills with a keen eye for detail.