Digital Marketing Analyst

Placements24; Klerksdorp; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary package

Professional growth opportunities

Standard employee benefits

Job summary

Placements24 is looking for a highly analytical Digital Marketing Analyst to measure, analyze, and report on the performance of all digital marketing initiatives in Klerksdorp, North West. You will translate data into clear recommendations to drive strategic marketing decisions and ROI.

The role requires strong SQL-equivalent data handling, proficiency with Google Analytics and BI tools, and the ability to present findings to senior management.

Qualifications

• Strong analytical and numerical skills with the ability to translate data into actionable insights.

Responsibilities

• Collect, clean, and analyze data from digital marketing channels including website analytics, social media, email campaigns, paid ads, and SEO.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's degree in Statistics or related field

Tools

Google Analytics

Tableau/Power BI

Excel

Job description

About the Role Our client, a prominent financial services institution, is seeking a highly analytical Digital Marketing Analyst to join their data-driven marketing team. This role is essential for measuring, analyzing, and reporting on the performance of all digital marketing initiatives, providing actionable insights to optimize strategies and maximize ROI. You will work with a variety of data sources and tools to understand campaign effectiveness, customer behavior, and market trends. This is an excellent opportunity for a detail-oriented professional to make a significant impact on our client's marketing effectiveness in Klerksdorp, North West . We are looking for someone who can translate complex data into clear, concise recommendations that drive business decisions. Your insights will be crucial for shaping future marketing efforts.

Key Responsibilities

• Collect, clean, and analyze data from various digital marketing channels, including website analytics, social media, email campaigns, paid advertising, and SEO.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for all digital marketing activities.
• Identify trends, patterns, and insights within the data to inform marketing strategy and campaign optimization.
• Provide regular reports and presentations to the marketing team and senior management on campaign performance and key findings.
• Conduct A/B testing analysis and provide recommendations for improving conversion rates and user experience.
• Monitor website traffic, user behavior, and campaign performance using tools such as Google Analytics, Adobe Analytics, etc.
• Collaborate with digital marketing specialists to ensure proper tracking implementation and data integrity.
• Perform ad-hoc analysis to answer specific business questions and support strategic decision-making.
• Stay informed about the latest analytics tools, methodologies, and industry best practices.
• Translate complex data findings into understandable business language and actionable recommendations.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
• Proven experience as a Digital Marketing Analyst, Marketing Data Analyst, or similar role.
• Strong proficiency in web analytics platforms, particularly Google Analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of digital marketing channels and their respective metrics.
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) and data manipulation.
• Strong communication and presentation skills, with the ability to explain complex data clearly.
• Attention to detail and commitment to data accuracy.
• Experience within the North West region or financial services industry is an advantage.

Benefits

• Competitive salary package.
• Opportunity to work with significant data sets and influence marketing strategy.
• Be part of a respected financial institution.
• Professional growth and development opportunities.
• Standard employee benefits.