Senior FMCG Brand Manager

Placements24; Pietermaritzburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Remote work allowance

Home office setup support

Health, dental, and vision insurance

Job summary

Placements24 is seeking an experienced Senior FMCG Brand Manager to lead brand strategy and execution for key products in a fully remote capacity. You will shape brand identity, drive market share growth, and collaborate with marketing, sales, and product development to ensure cohesive messaging and successful launches.

The role emphasizes consumer insights, strategic thinking, and strong analytics to optimize campaigns, with a focus on ROI and long-term brand health in a dynamic FMCG

Qualifications

• 7+ years of progressive experience in brand management in FMCG
• Proven track record of launching and growing brands
• Analytical, strategic thinker with strong problem-solving skills
• Experience with digital marketing tools and analytics
• Ability to lead cross-functional teams remotely
• MBA is a plus for strategic depth

Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives and market trends
• Conduct market research and consumer analysis to identify opportunities and challenges
• Oversee integrated marketing campaigns across digital, social, and traditional channels
• Manage the brand's P&L, budget, and resource allocation for profitability
• Collaborate with product development on new product introductions and lifecycle management
• Monitor brand performance and provide reports to senior management

Skills

Brand strategy

Market research

Digital marketing

Leadership

Education

Bachelor's degree in Marketing or Business Administration

MBA (plus)

Job description

About the Role

Our client is seeking an experienced and strategic Senior FMCG Brand Manager to lead brand strategy and execution for key products within the FMCG sector. This is a pivotal, fully remote role where you will have the autonomy to shape brand identity, drive market share growth, and foster innovation. You will work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging and successful product launches. The ideal candidate will be a proactive leader with a deep understanding of consumer insights and the competitive landscape, passionate about building strong, resonant brands in a dynamic marketplace.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with overall business objectives and market trends.
• Conduct in-depth market research and consumer analysis to identify opportunities and challenges.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Manage the brand's P&L, budget, and resource allocation to ensure profitability and ROI.
• Collaborate with product development teams on new product introductions and lifecycle management.
• Monitor brand performance metrics and provide regular reports and actionable insights to senior management.

Requirements

• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of successfully launching and growing brands, with a strong understanding of marketing principles and consumer behavior.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing tools and analytics platforms.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously in a remote environment.

Benefits

• Competitive annual salary with performance-based bonuses.
• Generous remote work allowance and support for home office setup.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and continuous learning.
• A collaborative and inclusive remote work culture that values innovation and results.