Senior Brand Marketing Manager - FMCG

Placements24; Sandton; Hybrid; ZAR 1.200.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Remote benefits program

Flexible working hours

Medical aid

Retirement contributions

Zusammenfassung

Placements24 is seeking a Senior Brand Marketing Manager for a fully remote role within South Africa. You will shape and execute brand strategies to drive growth, consumer engagement, and brand loyalty for key FMCG brands.

The ideal candidate has 10+ years in FMCG brand management, MBA preferred, and strong leadership of remote teams with expertise in digital marketing and data analytics.

Qualifikationen

• Master's degree in Marketing, MBA preferred.
• 10+ years in brand management in FMCG.
• Proven leadership of remote teams and strong communication.
• Proficiency in digital marketing and data analytics.

Aufgaben

• Develop and implement overarching brand strategies and long-term marketing plans.
• Lead cross-functional teams in a remote setting.
• Conduct market research and competitive analyses to identify growth opportunities.
• Oversee integrated campaigns across digital, social, traditional, and experiential channels.
• Manage brand budgets and ROI.
• Monitor performance metrics and provide strategic recommendations to leadership.
• Ensure consistent brand messaging across touchpoints.
• Foster a collaborative remote work environment.

Kenntnisse

Brand strategy

Leadership

Digital marketing

Remote team leadership

Data analytics

Ausbildung

Master's/MBA in Marketing

Tools

Analytics tools

Jobbeschreibung

About the Role

Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an exceptional Senior Brand Marketing Manager to join their forward-thinking team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in shaping and executing innovative brand strategies that drive market growth, consumer engagement, and brand loyalty for our client's key brands. This role requires a strategic visionary with a deep understanding of the FMCG landscape, a proven ability to lead cross-functional teams, and a passion for creating impactful brand experiences. As a remote-first role, strong communication, self-discipline, and proficiency in digital collaboration tools are paramount. We are looking for a leader who can inspire teams and deliver outstanding results in a distributed work environment. Your expertise will be crucial in navigating the competitive FMCG market and solidifying our client's position as an industry innovator.

Key Responsibilities

• Develop and implement overarching brand strategies and long-term marketing plans for assigned FMCG brands.
• Lead and inspire cross-functional teams, including marketing, sales, product development, and external agencies, in a remote setting.
• Conduct in-depth market research, consumer behavior analysis, and competitive landscape assessments to identify growth opportunities.
• Oversee the creation and execution of integrated marketing campaigns across digital, social media, traditional, and experiential channels.
• Manage brand budgets, ensuring efficient allocation of resources and maximizing return on investment.
• Drive innovation pipeline for new product development and brand extensions.
• Monitor brand performance metrics, analyze results, and provide strategic recommendations to senior leadership.
• Ensure consistent brand messaging and identity across all touchpoints and communication platforms.
• Foster a collaborative and high-performing remote work environment.
• Stay ahead of industry trends and emerging marketing technologies.

Requirements

• Master's degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
• 10+ years of progressive experience in brand management and marketing, with a significant portion in the FMCG industry.
• Proven track record of successfully leading and growing major FMCG brands, with a strong portfolio of impactful campaigns.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding leadership, communication, and interpersonal skills, with experience managing remote teams.
• Proficiency in digital marketing, social media strategy, and data analytics tools.
• Experience managing substantial marketing budgets and delivering strong ROI.
• Ability to thrive in a fully remote work environment, demonstrating high levels of autonomy and initiative.
• Experience working with diverse stakeholder groups and external partners.

Benefits

• Our client offers a highly competitive salary package, significant performance-based bonuses, and a comprehensive remote benefits program, including excellent medical aid, retirement contributions, and flexible working hours.
• This is a fully remote role, providing unparalleled flexibility and work-life balance.
• You will have the opportunity to lead high-impact brand strategies within a globally recognized FMCG company, working with leading brands from anywhere in South Africa.
• Our client is committed to fostering a culture of innovation and continuous learning, providing extensive virtual training and development opportunities.