Senior Marketing Manager - FMCG Brands

Placements24; Stellenbosch; On-site; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Executive bonus potential

Remote work support

Professional development

Executive coaching

Inclusive culture

Job summary

Placements24 is seeking a highly strategic and experienced Senior Marketing Manager to lead brand initiatives from a remote setting in the FMCG sector. The role focuses on developing and executing innovative strategies to boost brand visibility, market share, and consumer engagement for key brands.

You will manage budgets, craft brand narratives, and lead cross-functional teams to drive growth. A seasoned marketer with strong leadership and remote-work capabilities will thrive here.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing, with a significant focus on the FMCG industry.
• Proven track record of successfully launching and growing FMCG brands.
• Expertise in digital marketing, social media strategy, and traditional advertising channels.
• Exceptional leadership, strategic thinking, and communication skills.
• Demonstrated ability to manage complex projects and cross-functional teams in a remote setting.

Responsibilities

• Develop and implement integrated marketing plans, including advertising, digital marketing, PR, and in-store promotions for assigned FMCG brands.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and brand positioning strategies.
• Manage marketing budgets effectively, ensuring optimal allocation of resources and ROI.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration and high performance.
• Oversee the development of creative assets and campaign materials, ensuring brand consistency and impact.
• Analyze campaign performance and market data, providing actionable insights and recommendations for continuous improvement.

Job description

About the Role

Our client, a leader in the FMCG sector, is seeking a highly strategic and experienced Senior Marketing Manager to lead brand initiatives from a remote setting. This critical role involves developing and executing innovative marketing strategies to enhance brand visibility, drive market share, and foster consumer engagement for key brands. You will be responsible for crafting compelling brand narratives, managing marketing budgets, and leading cross-functional teams to achieve ambitious growth objectives. This is a prime opportunity for a seasoned marketing professional who thrives in a remote-first environment, bringing strategic vision and creative execution to established and emerging FMCG brands, working autonomously and collaboratively across diverse teams.

Key Responsibilities

• Develop and implement integrated marketing plans, including advertising, digital marketing, PR, and in-store promotions for assigned FMCG brands.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and brand positioning strategies.
• Manage marketing budgets effectively, ensuring optimal allocation of resources and ROI.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration and high performance.
• Oversee the development of creative assets and campaign materials, ensuring brand consistency and impact.
• Analyze campaign performance and market data, providing actionable insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing, with a significant focus on the FMCG industry.
• Proven track record of successfully launching and growing FMCG brands.
• Expertise in digital marketing, social media strategy, and traditional advertising channels.
• Exceptional leadership, strategic thinking, and communication skills.
• Demonstrated ability to manage complex projects and cross-functional teams in a remote setting.

Benefits

• Highly competitive salary and executive-level bonus potential.
• Significant autonomy and opportunity to shape brand strategy.
• Comprehensive remote work support and benefits package.
• Opportunities for continued professional development and executive coaching.
• A forward-thinking, inclusive culture that values innovation and impact.