Remote Brand Manager - FMCG

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Flexible work culture

Job summary

Placements24 is seeking an experienced Remote Brand Manager to develop and execute comprehensive brand strategies for a premier FMCG portfolio. You will lead market research, consumer insights, and integrated campaigns while managing budgets and cross-functional collaboration.

The ideal candidate has 5–7 years in FMCG brand management, strong strategic thinking, and a passion for building resonant brands in a remote-first environment.

Qualifications

• Minimum 5–7 years of progressive brand management experience in FMCG.
• Strong understanding of consumer insights, market dynamics and digital trends.
• Proven track record of launching and growing brands remotely.

Responsibilities

• Develop and execute integrated brand plans including campaigns and promotions.
• Conduct market research, consumer analysis, and competitive reviews.
• Manage the brand marketing budget with ROI optimization.
• Oversee brand communications across touchpoints with consistent messaging.
• Collaborate with sales, product development and digital teams.
• Monitor brand performance and provide actionable insights.
• Drive innovation and product development within the brand portfolio.
• Build relationships with external agencies and partners.

Skills

Brand management

Market research

Digital marketing

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Advanced degree preferred

Job description

About the Role

Our client, a distinguished entity in the FMCG sector, is seeking an experienced and visionary Remote Brand Manager . This is a fully remote position, offering the ultimate flexibility. You will be entrusted with developing and executing comprehensive brand strategies to elevate our market presence and drive consumer loyalty. This role demands a strategic thinker with a deep understanding of brand positioning, consumer insights, and integrated marketing campaigns within the FMCG landscape. The ideal candidate will have a proven history of successfully launching and managing brands, fostering growth, and creating strong emotional connections with target audiences. If you are passionate about building brands and thrive in a dynamic, remote-first environment, this opportunity is for you.

Key Responsibilities

• Develop and execute integrated brand plans, including marketing strategies, advertising campaigns, and promotional activities.
• Conduct market research, consumer analysis, and competitive reviews to identify growth opportunities and inform brand strategy.
• Manage the brand's marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Oversee the creation of compelling brand communications across all touchpoints, ensuring consistency in messaging and tone.
• Collaborate with cross-functional teams (sales, product development, digital) to ensure seamless brand execution.
• Monitor brand performance, analyze key metrics, and provide actionable insights and recommendations.
• Drive innovation and product development initiatives to enhance the brand portfolio.
• Build and maintain strong relationships with external agencies and partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An advanced degree is a plus.
• Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG industry.
• Demonstrated success in developing and implementing impactful brand strategies and marketing campaigns.
• Strong understanding of consumer insights, market dynamics, and digital marketing trends.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Superior communication, presentation, and project management abilities.
• Ability to work autonomously and effectively manage projects in a remote setting.
• Passion for building strong, resonant brands.

Benefits

This fully remote position offers a highly competitive salary and benefits package, along with the autonomy to manage brands effectively from anywhere. You will have the opportunity to make a significant impact on well-known FMCG brands and grow your career within a supportive and innovative organizational culture. This role is ideal for a seasoned brand builder seeking flexibility and impact.