Senior FMCG Brand Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Health benefits

Remote work

Home office stipend

Professional development

Performance bonuses

Job summary

Placements24 seeks an experienced Senior FMCG Brand Manager to lead brand strategy and growth for a portfolio of products in South Africa. This remote-first role requires strong consumer insights, cross-functional collaboration, and a track record of successful brand development in FMCG.

You will shape campaigns, oversee budgets, and drive product launches with a remote team across channels. Excellent communication and strategic thinking are essential for success in a fast-paced market.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years in brand management within FMCG.
• Proven success launching new products and managing existing brands.
• Strong understanding of consumer behaviour and market dynamics.
• Experience with digital marketing, social media strategy, and campaigns.

Responsibilities

• Develop and execute brand strategies to drive market share and profitability.
• Conduct market research and consumer analysis to identify trends.
• Lead integrated marketing campaigns across channels (digital, social, traditional).
• Manage brand budgets and ROI.
• Collaborate with product development, sales and supply chain for launches.
• Monitor brand performance metrics, analyze sales data, and report insights to management.
• Foster relationships with external agencies and partners to boost visibility.
• Ensure brand communications align with guidelines and values.
• Mentor junior brand team members in a remote setup.

Skills

Brand management

Consumer insights

Digital marketing

CRM software

Marketing analytics

Education

Bachelor's degree in Marketing

Master's degree

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior FMCG Brand Manager to join their innovative team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa . You will be instrumental in shaping the future of our brand portfolio, driving growth, and ensuring our products resonate with consumers across various markets. This role demands a strategic thinker with a passion for consumer insights and a proven track record in brand development and management within the FMCG landscape. We are looking for an individual who can thrive in a remote-first environment, bringing energy, creativity, and a results-oriented approach to every challenge. The ideal candidate will possess exceptional communication skills and the ability to collaborate effectively with cross-functional teams virtually, fostering a cohesive and productive work culture. This is an exciting opportunity to make a significant impact on a well-established brand and contribute to its continued success and expansion in a competitive market. Your strategic vision will be key to our long-term objectives.

Key Responsibilities

• Develop and execute comprehensive brand strategies to drive market share and profitability for assigned FMCG products.
• Conduct in-depth market research and consumer analysis to identify emerging trends and opportunities.
• Oversee the development and implementation of integrated marketing campaigns across all relevant channels, including digital, social media, and traditional advertising.
• Manage brand budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and ROI.
• Collaborate closely with product development, sales, and supply chain teams to ensure seamless product launches and ongoing product lifecycle management.
• Monitor brand performance metrics, analyse sales data, and provide regular reports and actionable insights to senior management.
• Foster strong relationships with external agencies and partners to enhance brand visibility and impact.
• Champion brand consistency and ensure all marketing communications align with brand guidelines and company values.
• Lead and mentor junior brand team members, fostering a culture of collaboration and continuous improvement within the remote team structure.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Minimum of 7 years of progressive experience in brand management, specifically within the FMCG sector .
• Proven success in developing and launching new products and managing existing brands in competitive markets.
• Strong understanding of consumer behaviour, market dynamics, and the competitive landscape within South Africa .
• Demonstrated experience in digital marketing, social media strategy, and campaign management.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing analytics tools and CRM software.
• Self-motivated, highly organized, and able to manage multiple projects simultaneously in a remote setting.
• A passion for building strong, memorable brands and driving consumer engagement.

Benefits

• Competitive annual salary of R , reflecting your expertise and contribution.
• Comprehensive health and wellness benefits package.
• Generous paid time off and holiday allowance.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge marketing tools and resources.
• The flexibility and autonomy of a fully remote work environment.
• A collaborative and supportive team culture that values innovation and initiative.
• Contribution towards home office setup and connectivity to ensure a productive remote workspace.
• Performance-based bonuses and incentives tied to brand growth and success.