Brand Marketing Manager - FMCG

Placements24; Midrand; Hybrid; ZAR 600,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Generous paid time off

Performance-based bonus

Job summary

Placements24 seeks an accomplished Brand Marketing Manager for a fully remote role in FMCG. You will lead strategic brand initiatives, develop integrated marketing plans, and drive growth while managing budget and performance metrics.

You will collaborate with product, sales and supply chain teams to ensure cohesive execution and strong consumer connections across channels. A deep FMCG background and leadership skills are essential.

Qualifications

• Proven experience in developing and executing brand strategies that drive growth.
• Strong understanding of the FMCG market and consumer behavior.
• Experience managing budgets and cross-functional teams.

Responsibilities

• Develop and implement brand strategies, positioning and long-term vision.
• Create integrated plans across digital, social, PR, and in-store channels.
• Manage annual marketing budget and ROI optimization.
• Conduct market and consumer research to identify trends and opportunities.
• Collaborate with product, sales and supply chain for cohesive execution.
• Monitor brand performance and provide regular reports and recommendations.
• Lead relationships with external agencies for campaigns.
• Drive innovation in brand communication and consumer engagement.
• Ensure consistent brand voice and visual identity across touchpoints.
• Mentor junior team members and foster high performance.

Skills

Brand management

Digital marketing

Analytics

Leadership

Strategy

Education

Bachelor's degree in Marketing or related field

MBA (strong asset)

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client, a highly reputable and innovative force in the Fast-Moving Consumer Goods (FMCG) sector , is actively seeking an accomplished Brand Marketing Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to manage key brands from anywhere. You will be responsible for developing and executing integrated marketing strategies, driving brand growth, enhancing market share, and building strong consumer connections. The ideal candidate possesses a deep understanding of the FMCG market, a proven history of successful brand management, and a passion for creating impactful marketing campaigns. This role is crucial for shaping the future of our client's esteemed brands.

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and long-term vision, to drive sustainable growth.
• Create and execute integrated marketing plans across all relevant channels: digital, social media, traditional advertising, PR, and in-store promotions.
• Manage the brand's annual marketing budget, ensuring effective allocation of resources for maximum impact and ROI.
• Conduct in-depth market and consumer research to identify trends, opportunities, and potential threats, translating insights into actionable strategies.
• Collaborate closely with cross-functional teams, including product development, sales, and supply chain, to ensure cohesive brand execution.
• Oversee brand performance monitoring, analyze key metrics (e.g., market share, brand equity, ROI), and provide regular performance reports and recommendations.
• Lead and manage relationships with external agencies (advertising, PR, digital) to ensure high-quality campaign execution.
• Drive innovation in brand communication and consumer engagement, exploring new platforms and approaches.
• Ensure consistent brand voice and visual identity across all touchpoints.
• Mentor and guide junior marketing team members, fostering a collaborative and high-performing environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or equivalent is a strong asset.
• Minimum of 6-8 years of progressive experience in brand management, with a substantial focus on the FMCG industry .
• Demonstrated success in developing and executing impactful brand strategies that have led to significant market share gains and revenue growth.
• Expertise in digital marketing, social media strategy, content marketing, and performance analytics.
• Strong analytical and strategic thinking skills, with the ability to translate complex data into clear, actionable plans.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Proven experience in managing marketing budgets and delivering successful campaigns on time and within budget.
• Proficiency in relevant marketing software and analytics platforms.
• A passion for building strong brands and understanding consumer behavior.

Benefits

• This fully remote position offers a highly competitive salary, a performance-based bonus structure, and a comprehensive benefits package including health insurance, retirement contributions, and generous paid time off.
• Our client is committed to providing a flexible and supportive work environment, empowering employees to thrive personally and professionally. You will have the autonomy to drive brand success in the dynamic FMCG market.