Digital Marketing Specialist - FMCG (Remote)

Placements24; Cape Town; Hybride; ZAR 420 000 - 600 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Performance bonuses

Online learning resources

Home office setup contribution

Access to leading FMCG brands

Résumé du poste

Placements24 is seeking a creative and results-oriented Digital Marketing Specialist to drive online brand presence for FMCG brands. This fully remote role enables you to work from anywhere in South Africa while building lasting consumer engagement.

You will develop and execute digital campaigns across social media, SEO/SEM, email marketing, and content marketing; manage paid ads; analyze data with Google Analytics; and collaborate with marketing, sales and product teams to optimise ROI and

Qualifications

• 3+ years of experience in digital marketing, preferably FMCG
• Proven ability to manage successful social media campaigns
• Proficiency in SEO, SEM, content marketing, and email marketing automation tools
• Experience with analytics platforms such as Google Analytics and social media insights tools

Responsabilités

• Develop and execute comprehensive digital marketing strategies across platforms
• Create engaging content for social media and drive community growth
• Manage and optimize paid advertising campaigns to maximize ROI
• Analyze website traffic and campaign performance to provide actionable insights
• Collaborate with internal teams to ensure brand consistency and effective campaign integration

Connaissances

Social media

SEO

SEM

Content marketing

Email marketing

Google Analytics

Formation

Bachelor's degree in Marketing or Communications

Outils

Google Ads

Google Analytics

Email marketing tools

Description du poste

About the Role

Our client is seeking a creative and results-oriented Digital Marketing Specialist to drive online brand presence and consumer engagement for their FMCG portfolio. This fully remote position is ideal for a candidate passionate about leveraging digital channels to connect with consumers and build brand loyalty. You will be responsible for developing and executing innovative digital marketing campaigns, managing social media platforms, and optimizing online advertising efforts. This role offers the opportunity to work autonomously from anywhere in South Africa, contributing directly to the success of well-known FMCG brands and shaping their digital future.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms including social media, SEO, SEM, email marketing, and content marketing.
• Create engaging and relevant content for social media channels, driving community growth and interaction.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve KPIs.
• Analyze website traffic, campaign performance, and customer data to provide actionable insights and recommendations for improvement.
• Collaborate with internal teams (marketing, sales, product) to ensure brand consistency and effective campaign integration.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• 3+ years of experience in digital marketing, preferably within the FMCG sector.
• Proven ability to manage successful social media campaigns and build online communities.
• Proficiency in SEO, SEM, content marketing, and email marketing automation tools.
• Experience with analytics platforms such as Google Analytics and social media insights tools.
• Strong understanding of consumer behavior and digital trends relevant to the FMCG market.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary with potential for performance bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Access to online learning platforms and professional development resources.
• Contribution towards home office setup and internet expenses.
• Opportunity to work with leading FMCG brands and make a tangible impact on their digital success.