FMCG Marketing Specialist (Remote)

Placements24; South Africa; Remote; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Career growth

Medical aid

Provident fund

Job summary

Placements24 is seeking a creative and analytical FMCG Marketing Specialist to join a fully remote team. You will develop and execute campaigns to boost brand visibility and drive product demand for fast-moving consumer goods in the South African market.

You will collaborate with product development, sales, and digital teams to ensure cohesive messaging and successful market penetration, while managing multiple projects independently in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of marketing experience, preferably FMCG.
• Strong understanding of digital marketing tools and platforms (SEO, SEM, social media, email marketing).
• Excellent copywriting, editing, and content creation skills.

Responsibilities

• Develop and implement comprehensive marketing strategies across digital and traditional channels for FMCG products.
• Conduct market research and competitive analysis for the South African market.
• Create engaging marketing collateral including social media content, email campaigns, and product launch materials.
• Collaborate with external agencies and internal teams to ensure brand consistency and campaign effectiveness.
• Track and report on marketing campaign performance, analyzing metrics to optimize initiatives.

Skills

Copywriting

Editing

Content creation

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

SEO

SEM

Social media platforms

Email marketing

Job description

About the Role

Our client is looking for a creative and analytical FMCG Marketing Specialist to join their fully remote team. In this role, you will be instrumental in developing and executing innovative marketing campaigns that enhance brand visibility and drive product demand for our fast-moving consumer goods. You will collaborate closely with product development, sales, and digital teams to ensure cohesive brand messaging and successful market penetration. This position is ideal for a proactive marketer who thrives in a virtual environment and is passionate about the dynamic world of FMCG.

Key Responsibilities

• Develop and implement comprehensive marketing strategies across digital and traditional channels to promote FMCG products.
• Conduct market research and competitive analysis to identify trends and consumer insights for the South African market.
• Create engaging marketing collateral, including social media content, email campaigns, and product launch materials.
• Collaborate with external agencies and internal teams to ensure brand consistency and campaign effectiveness.
• Track and report on marketing campaign performance, analyzing key metrics to optimize future initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, preferably within the FMCG sector.
• Strong understanding of digital marketing tools and platforms (SEO, SEM, social media, email marketing).
• Excellent copywriting, editing, and content creation skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement offering flexibility and work-life balance.
• Opportunities for professional growth and skill development.
• Contribution to medical aid and provident fund.
• A collaborative and inclusive team culture that values innovative thinking.