Head of Email Marketing

Placements24; Gqeberha; Hybrid; ZAR 2,001,000 - 3,001,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Health insurance

Retirement plan

Professional development

Job summary

Placements24 client, a leading online retailer, is seeking a Head of Email Marketing to architect and execute a cutting-edge email strategy that drives customer engagement, retention and revenue. This is a fully remote, senior leadership role overseeing the end-to-end email lifecycle from segmentation to campaign execution.

You will lead campaigns, optimize deliverability, and integrate CRM while mentoring a growing team.

Qualifications

• 6+ years of progressive experience in email marketing, including leadership roles.
• Strong expertise with major ESPs and marketing automation platforms.
• Deep knowledge of deliverability, CAN-SPAM/POPIA compliance, and CRM integration.

Responsibilities

• Develop and own the overall email marketing strategy across acquisition, nurture, promotional, and retention campaigns.
• Oversee design, development, and execution of campaigns across segments and customer journeys.
• Manage and optimize marketing automation workflows and triggered campaigns.

Skills

Email marketing strategy

Leadership

Analytics

CRM integration

Marketing automation platforms

Tools

HubSpot

Mailchimp

Klaviyo

Salesforce Marketing Cloud

Job description

About the Role

Join our client, a leading online retailer, as their Head of Email Marketing. This is a fully remote, senior leadership position responsible for architecting and executing a cutting-edge email marketing strategy that drives customer engagement, retention, and revenue. You will lead the end-to-end email lifecycle management, from segmentation and automation to campaign execution and performance analysis. The ideal candidate is a strategic thinker, deeply experienced in email marketing automation platforms, deliverability, and CRM integration, with a proven ability to optimize email performance and drive significant ROI. This role offers the exciting opportunity to shape the future of email communications for a prominent brand, working entirely from your preferred location.

Key Responsibilities

• Develop and own the overall email marketing strategy, including acquisition, nurturing, promotional, and retention campaigns.
• Oversee the design, development, and execution of all email marketing campaigns across various segments and customer journeys.
• Manage and optimize marketing automation workflows and triggered email campaigns.
• Ensure high email deliverability rates through best practices in list hygiene, authentication, and sender reputation management.
• Analyze campaign performance, A/B test different elements (subject lines, content, CTAs, send times), and provide actionable insights for continuous improvement.
• Collaborate with the CRM, data analytics, and content teams to ensure data accuracy and enhance customer segmentation.
• Stay abreast of the latest trends, technologies, and regulations (e.g., GDPR, POPIA) in email marketing.
• Manage the email marketing budget and vendor relationships (e.g., ESPs).
• Lead and mentor a team of email marketing specialists (as the team grows).
• Drive innovation in email marketing, exploring new opportunities for personalization and advanced targeting.

Requirements

• Minimum of 6 years of progressive experience in email marketing, with at least 2 years in a strategic or leadership role.
• Proven expertise with major email service providers (ESPs) and marketing automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud).
• Strong understanding of email marketing best practices, CAN-SPAM/POPIA compliance, and deliverability strategies.
• Excellent analytical skills with the ability to interpret complex data, perform A/B testing, and derive actionable insights.
• Experience with CRM systems and data segmentation techniques.
• Strong project management skills and the ability to manage multiple campaigns and priorities simultaneously.
• Exceptional written and verbal communication skills.
• Demonstrated ability to think strategically and drive measurable business results through email.
• Must be self-motivated and able to thrive in a fully remote work environment.

Benefits

• This role offers a highly competitive salary commensurate with experience, alongside a generous performance bonus structure.
• As a fully remote position, you will enjoy unparalleled flexibility in your work location.
• Our client provides a comprehensive health insurance plan, a robust retirement savings scheme, and ample paid time off.
• Continuous professional development, including access to leading industry training and certifications, is strongly encouraged and supported.
• You will be part of a dynamic, forward-thinking team that values innovation and collaboration, even across distances.