E-commerce Email Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Collaborative team environment

Job summary

Placements24 is seeking a creative and analytical E-commerce Email Marketing Specialist to join their client in Sandton, Gauteng. This role develops, implements, and optimizes email campaigns to boost engagement, retention, and online sales for the company's e-commerce store.

The ideal candidate will master segmentation, automation, AB testing, and analytics, and craft compelling content with persuasive CTAs.

Qualifications

• Proven experience in email marketing for e-commerce.
• Success in campaigns that drove engagement and sales.
• Excellent English copywriting and editing.
• Strong knowledge of AB testing and data analysis.
• Basic HTML knowledge for emails is a plus.

Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with e-commerce goals.
• Segment databases and create targeted campaigns based on behavior and demographics.
• Design and edit engaging email content, subject lines, and CTAs.
• Set up and manage automated workflows (welcome, cart abandonment, post-purchase).
• Monitor and report on metrics: open rate, CTR, conversions, ROI.
• AB test email elements to optimize performance.
• Ensure compliance with privacy laws and maintain list hygiene.
• Collaborate with marketing and design for brand-consistent visuals.

Skills

Email marketing strategy

Segmentation

Automation workflows

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

Klaviyo

ActiveCampaign

Job description

About the Role

Our client is seeking a creative and analytical E-commerce Email Marketing Specialist to join their team in Sandton, Gauteng . This role is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, customer retention, and sales for the company's online store. The ideal candidate will have a strong understanding of email marketing best practices, segmentation, automation, and analytics, with a passion for crafting compelling content and nurturing customer relationships. This is an exciting opportunity to contribute to the success of a growing e-commerce brand in the heart of Sandton .

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy aligned with e-commerce objectives, including promotional campaigns, lifecycle marketing, and nurture sequences.
• Segment customer databases and create targeted email campaigns based on behavior, demographics, and purchase history.
• Design, write, and edit engaging email content, subject lines, and calls-to-action that resonate with the target audience.
• Set up and manage email automation workflows (e.g., welcome series, abandoned cart reminders, post-purchase follow-ups).
• Monitor, analyze, and report on key email marketing metrics, such as open rates, click‑through rates, conversion rates, and ROI.
• A/B test various elements of email campaigns (subject lines, content, send times, segmentation) to optimize performance.
• Ensure compliance with email marketing regulations (e.g., POPIA) and maintain list hygiene.
• Collaborate with the marketing and design teams to ensure brand consistency and compelling visuals in email campaigns.
• Stay up‑to‑date with the latest trends and best practices in email marketing and e-commerce.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a focus on e-commerce.
• Demonstrable success in developing and executing email marketing campaigns that have driven engagement and sales.
• Proficiency in using email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign).
• Strong understanding of email marketing best practices, segmentation, automation, and analytics.
• Excellent copywriting and editing skills in English, with the ability to craft persuasive marketing messages.
• Familiarity with A/B testing and data analysis.
• Basic knowledge of HTML for email is a plus.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package within the Gauteng region.
• Hybrid work model offering a blend of office-based and remote work.
• Opportunity to play a key role in driving customer retention and sales for an e-commerce business in Sandton .
• Professional development and training opportunities in email marketing and CRM.
• A collaborative and innovative team environment.