Senior Social Media and Community Manager

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Flexible hybrid work model

Health insurance

Retirement plan contributions

Job summary

Placements24 in Stellenbosch, Western Cape, seeks a Senior Social Media and Community Manager to lead digital engagement across platforms. Develops strategies, builds active communities, and drives brand loyalty and sales.

You'll manage content, respond to customers, and oversee paid campaigns with a focus on brand voice and customer experience. The role requires a 4+ year track record in ecommerce social media, strong copywriting, and proficiency with tools like Hootsuite or Buffer and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4 years of experience in social media management and community management, preferably within an e-commerce setting.
• Proven track record of developing and executing successful social media campaigns and community-building initiatives.
• Excellent copywriting, editing, and communication skills with a strong understanding of brand voice.
• Experience with social media advertising and budget management.

Responsibilities

• Develop and implement innovative social media strategies to increase brand awareness, engagement, and community growth.
• Manage all social media channels, including content creation, scheduling, posting, and optimization for each platform.
• Engage actively with the online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Monitor social media trends, conversations, and competitor activity, providing insights and recommendations.
• Plan and execute paid social media advertising campaigns to achieve specific marketing objectives, managing budgets and performance analysis.
• Develop and maintain a content calendar, ensuring a consistent flow of high-quality, engaging content.
• Build and nurture relationships with influencers, brand advocates, and key community members.
• Track, analyze, and report on social media performance metrics, providing insights and actionable recommendations for improvement.
• Manage online reputation and address customer feedback and concerns effectively.
• Collaborate with marketing, customer service, and product teams to ensure a cohesive brand message and customer experience.

Skills

Social media management

Community management

Copywriting

Analytics

Content creation

SEO for social media

Budget management

Influencer relations

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client, a well-established e-commerce business with a strong brand presence, is seeking an experienced Senior Social Media and Community Manager to lead their digital engagement efforts. This role, based in Stellenbosch, Western Cape , will be responsible for developing and executing comprehensive social media strategies, fostering a vibrant online community, and driving engagement that translates into brand loyalty and sales. The ideal candidate will possess a deep understanding of social media platforms, content creation, community building, and social media advertising. You will be the voice of our brand online, interacting directly with customers, managing online reputation, and creating compelling content that resonates with our target audience. This is a key position to enhance our online visibility and customer relationships.

Key Responsibilities

• Develop and implement innovative social media strategies to increase brand awareness, engagement, and community growth.


• Manage all social media channels, including content creation, scheduling, posting, and optimization for each platform.


• Engage actively with the online community, responding to comments, messages, and inquiries in a timely and brand-appropriate manner.


• Monitor social media trends, conversations, and competitor activity, providing insights and recommendations.


• Plan and execute paid social media advertising campaigns to achieve specific marketing objectives, managing budgets and performance analysis.


• Develop and maintain a content calendar, ensuring a consistent flow of high-quality, engaging content.


• Build and nurture relationships with influencers, brand advocates, and key community members.


• Track, analyze, and report on social media performance metrics, providing insights and actionable recommendations for improvement.


• Manage online reputation and address customer feedback and concerns effectively.


• Collaborate with marketing, customer service, and product teams to ensure a cohesive brand message and customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.


• Minimum of 4 years of experience in social media management and community management, preferably within an e-commerce setting.


• Proven track record of developing and executing successful social media campaigns and community-building initiatives.


• Excellent copywriting, editing, and communication skills with a strong understanding of brand voice.


• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.


• Experience with social media advertising and budget management.


• Creative mindset with an eye for visual content and storytelling.


• Strong understanding of SEO principles as they apply to social media.


• Ability to work independently and as part of a team in a fast-paced environment.


• Excellent interpersonal and customer service skills.

Benefits

Our client offers a competitive salary, a flexible hybrid work model, opportunities for professional development, and a stimulating work environment. Employees will benefit from health insurance, retirement plan contributions, and the chance to work in the picturesque town of Stellenbosch, Western Cape .