E-commerce Social Media Strategist

Placements24; Paarl; Hybrid; ZAR 351,000 - 429,000; Full time

Benefits offered by this job

Hybrid role

Medical aid

Retirement savings plan

Professional development

Job summary

Placements24 seeks a creative and analytical E-commerce Social Media Strategist to craft and execute data-driven social media strategies for an artisanal e-commerce brand. This hybrid Paarl-based role focuses on growing brand awareness, engagement, and sales through thoughtful platform strategies, content, and paid campaigns.

The ideal candidate has 3+ years in social media strategy within e-commerce, excels in analytics, and can create compelling content while managing budgets and influencer

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 3 years of social media strategy experience in e-commerce or digital marketing.
• Proven ability to develop and execute data-driven social media campaigns.
• Strong proficiency with social analytics tools (Facebook Insights, Instagram Insights, Google Analytics).
• Content creation proficiency including basic graphic design and video editing.

Responsibilities

• Develop and implement data-driven social media strategies for e-commerce objectives.
• Manage and grow presence across platforms (Instagram, Facebook, Pinterest, TikTok).
• Create and curate engaging content—visuals, videos, and copy.
• Plan and optimize paid social campaigns for conversions, reach and engagement.
• Monitor trends and platform updates to identify opportunities.
• Analyze performance metrics and generate actionable insights.
• Foster community engagement by timely responses to comments/messages/reviews.
• Collaborate with marketing/product teams to align social efforts with campaigns and launches.
• Identify and engage relevant influencers and brand advocates.
• Manage social crisis communications and reputation management.

Skills

Strategic thinking

Content creation

Analytics interpretation

Communication

Budget management

Community building

Trend adaptation

Organizational skills

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Facebook Insights

Instagram Insights

Google Analytics

Job description

About the Role

Our client, a boutique and rapidly growing e-commerce brand specializing in artisanal goods, is seeking a creative and analytical E-commerce Social Media Strategist. This hybrid role, based in the charming town of Paarl, Western Cape , is designed for a forward-thinking individual who can craft and execute impactful social media strategies that drive brand awareness, engagement, and sales. You will be responsible for understanding our client's unique value proposition and translating it into compelling social media narratives. The ideal candidate is a strategic thinker with a deep understanding of various social media platforms, content creation, community management, and performance analytics within the e-commerce sector. This role offers a fantastic opportunity to shape the brand's online voice and contribute to its expansion in a beautiful region.

Key Responsibilities

• Develop and implement data-driven social media strategies tailored to the e-commerce objectives of our client.
• Manage and grow social media presence across key platforms (e.g., Instagram, Facebook, Pinterest, TikTok), ensuring brand consistency and engagement.
• Create and curate engaging content, including visuals, videos, and written copy, that resonates with the target audience and highlights product offerings.
• Plan and execute paid social media campaigns, optimizing for conversions, reach, and engagement within budget.
• Monitor social media trends, algorithm changes, and emerging platforms to identify new opportunities.
• Analyze social media performance metrics, generating reports with actionable insights to refine strategies.
• Foster community engagement by responding to comments, messages, and reviews in a timely and authentic manner.
• Collaborate with the marketing and product teams to align social media efforts with broader campaigns and launches.
• Identify and build relationships with relevant influencers and brand advocates.
• Manage social media crisis communications and reputation management.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media strategy, specifically within an e-commerce or digital marketing environment.
• Proven ability to develop and execute successful social media campaigns that drive measurable results.
• Strong understanding of social media analytics tools (e.g., Facebook Insights, Instagram Insights, Google Analytics).
• Proficiency in creating engaging content, including basic graphic design and video editing skills.
• Excellent written and verbal communication skills, with a strong grasp of brand voice and tone.
• Experience with social media advertising platforms and budget management.
• Ability to adapt to rapidly changing digital trends and platform updates.
• Strong organizational skills and attention to detail.
• Passion for e-commerce and building online communities.

Benefits

Our client offers a competitive salary of R390,000 per annum, dependent on experience and qualifications. This hybrid role provides a balance of in-office collaboration and remote flexibility, located in the picturesque setting of Paarl, Western Cape . Benefits include comprehensive medical aid, a retirement savings plan, and opportunities for professional development. Join a creative and dynamic team focused on delivering exceptional products and brand experiences online.