Senior E-commerce Social Media Strategist

Placements24; Sandton; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonuses

Medical aid

Retirement fund

Professional development

Job summary

Placements24 seeks a Senior E-commerce Social Media Strategist to lead the online brand presence and sales initiatives in Sandton. You will develop and execute strategies to shape the company’s digital footprint, drive customer acquisition, and maximize revenue across social media and e-commerce channels.

You will analyze market trends, collaborate with cross-functional teams, and mentor junior staff while delivering high-impact initiatives in a dynamic business environment.

Qualifications

• 7+ years in social media strategy and digital marketing with an e-commerce focus.
• Proven ability to drive online sales via social campaigns.
• Strong analytical skills to translate data into actionable insights.
• Excellent communication and leadership to influence stakeholders.

Responsibilities

• Develop and implement cutting-edge social media strategies that drive e-commerce sales objectives.
• Oversee planning, execution, and optimization of paid and organic social media campaigns across platforms.
• Analyze social media performance data, website traffic, and sales figures for trends and opportunities.
• Collaborate with the e-commerce team to integrate strategies for product launches and promotions.
• Manage social media budgets to maximize ROI and allocate resources efficiently.
• Provide mentorship to junior team members and foster continuous learning and innovation.

Skills

Social media strategy

Digital marketing

E-commerce

Analytics

Leadership

Tools

Facebook Ads

Google Analytics

Instagram Ads

LinkedIn Ads

Job description

Our client is looking for a highly strategic and experienced Senior E-commerce Social Media Strategist to lead their online brand presence and sales initiatives in Sandton . This role is instrumental in shaping the company's digital footprint, driving customer acquisition, and maximizing revenue through sophisticated social media and e-commerce strategies. You will develop and execute comprehensive plans, analyze market trends, and collaborate with key stakeholders to achieve ambitious business objectives. This is an exceptional opportunity for a seasoned professional to lead high-impact initiatives in a thriving business environment.

Key Responsibilities

• Develop and implement cutting-edge social media strategies that align with and drive e-commerce sales objectives.
• Oversee the planning, execution, and optimization of all paid and organic social media campaigns across multiple platforms.
• Analyze social media performance data, website traffic, and sales figures to identify trends, insights, and opportunities for growth.
• Collaborate closely with the e-commerce team to ensure integrated strategies for product launches, promotions, and customer engagement.
• Manage social media budgets effectively, ensuring maximum ROI and efficient allocation of resources.
• Provide strategic guidance and mentorship to junior team members, fostering a culture of continuous learning and innovation.

Requirements

• Minimum of 7 years of progressive experience in social media strategy and digital marketing, with a strong focus on e-commerce.
• Proven ability to develop and execute successful social media campaigns that directly impact online sales and brand growth.
• Deep understanding of social media platforms, analytics tools, and advertising best practices.
• Experience in developing and implementing comprehensive content strategies.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent communication, leadership, and interpersonal skills, with the ability to influence stakeholders at all levels.

Benefits

• Highly competitive salary and substantial performance-based bonuses.
• Strategic role with significant influence and decision-making authority.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for continuous professional development and leadership training.
• A dynamic and challenging work environment within a leading organization.