Social Media Strategist - E-commerce

Placements24; Vereeniging; Hybride; ZAR 300 000 - 500 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Performance-based bonus

Résumé du poste

Placements24 in Vereeniging is seeking a strategic Social Media Strategist to define and execute forward-thinking social media campaigns that drive brand visibility, community engagement, and e-commerce growth. You will lead platform exploration, trend identification, and cross-functional collaboration in a hybrid work setting.

The role focuses on developing data-driven strategies, measuring impact with KPIs, and delivering compelling content while staying ahead of industry trends.

Qualifications

• Proven experience as a Social Media Strategist or similar senior role.
• Strong knowledge of social media platforms, analytics tools and digital marketing principles.
• Excellent strategic thinking, analytical skills and ability to translate data into actionable plans.
• Experience with content marketing, community management and paid social advertising.
• Excellent communication and stakeholder management in a hybrid/agile environment.

Responsabilités

• Develop and implement data-driven social media strategies focused on e-commerce growth.
• Identify KPIs, analyze performance and provide actionable insights to optimise campaigns.
• Create and curate engaging content across platforms, ensuring brand consistency.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams to ensure integrated campaign messaging.
• Stay ahead of trends, explore new platforms, and recommend innovative approaches.

Connaissances

Social media strategy

Data-driven analytics

Content marketing

Paid social advertising

Stakeholder influence

Description du poste

About the Role

Our client is seeking a strategic and innovative Social Media Strategist to join their dynamic marketing department in Vereeniging . This role is central to defining and executing forward-thinking social media strategies that enhance brand visibility, drive community engagement, and significantly boost e-commerce sales. You will lead the charge in exploring new platforms, identifying emerging trends, and crafting campaigns that resonate with our target audience. This hybrid position allows for key team collaboration in the office while offering the flexibility to work remotely on certain days, fostering a balanced and productive work environment.

Key Responsibilities

• Develop and implement data-driven social media strategies that align with overall business objectives, with a strong focus on e-commerce growth.
• Identify key performance indicators (KPIs), analyze social media performance, and provide actionable insights to optimize campaigns and maximize ROI.
• Lead the creation and curation of compelling content across various social media platforms, ensuring brand consistency and audience engagement.
• Conduct market research and competitor analysis to identify opportunities and threats within the social media landscape.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure integrated campaign messaging.
• Stay ahead of the curve on social media trends, new platform features, and emerging technologies, recommending innovative approaches.

Requirements

• Proven experience as a Social Media Strategist or similar senior role, with a demonstrated success in driving e-commerce sales via social channels.
• In-depth knowledge of social media platforms, analytics tools, and digital marketing principles.
• Exceptional strategic thinking, analytical skills, and the ability to translate data into actionable plans.
• Strong understanding of content marketing, community management, and paid social advertising.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.
• Experience working in a hybrid or fast-paced agency/corporate environment.

Benefits

• A highly competitive salary and performance-based bonus structure.
• Hybrid work model providing a balance between in-office collaboration and remote flexibility.
• Significant opportunities for professional development and strategic career growth.
• Work within a creative and collaborative team in the vibrant city of Vereeniging .
• Shape the social media future for a growing e-commerce brand.