E-commerce Social Media & Campaigns Manager

Placements24; Randburg; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

On-site role in Randburg

Health benefits

Retirement benefits

Career development

Job summary

Placements24 in Randburg is seeking a seasoned E-commerce Social Media & Campaigns Manager to lead digital marketing efforts from the Randburg office. Drive online sales and brand engagement through strategic social media campaigns and integrated digital initiatives.

You will conceptualize, implement, and manage all aspects of social media marketing and digital campaigns, collaborating with product, sales and creative teams to achieve measurable growth in the Gauteng market.

Qualifications

• 4+ years in e-commerce marketing with a focus on social media strategy and campaign management.
• Data-driven digital marketing campaigns yielding measurable results.
• Expertise across social media platforms, analytics, and paid advertising strategies.
• Strong knowledge of SEO, SEM, email marketing, and content marketing principles.
• Excellent leadership, communication, and project management skills.

Responsibilities

• Develop and execute social media and digital marketing strategies to drive e-commerce growth and brand engagement.
• Manage all social channels including content creation, scheduling, community management and paid campaigns.
• Plan, implement, and optimize integrated digital campaigns across social, search, email and display to meet business objectives.
• Analyze campaign performance, generate reports, and provide actionable insights for optimization and budget allocation.
• Collaborate with creative, product and sales teams to ensure consistent messaging across Randburg touchpoints.
• Stay updated on digital marketing trends and technologies to identify opportunities for innovation.

Skills

Social media strategy

Campaign management

Data analysis

Leadership

Communication

Project management

Content marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Google Analytics

Facebook Ads Manager

Google Ads

SEMrush

Job description

About the Role

Our client is seeking a seasoned E-commerce Social Media & Campaigns Manager to lead their digital marketing efforts from their Randburg office. This role is vital for driving online sales and brand engagement through strategic social media campaigns and impactful digital initiatives. You will be responsible for conceptualizing, implementing, and managing all aspects of social media marketing and broader digital campaigns, working closely with product, sales, and creative teams. The ideal candidate is a strategic thinker with a proven track record in e-commerce marketing, data analysis, and campaign optimization, passionate about leveraging digital channels to achieve measurable business growth within the competitive Gauteng market, contributing to a culture of innovation and performance.

Key Responsibilities

• Develop and execute comprehensive social media and digital marketing strategies to drive e-commerce growth, brand awareness, and customer engagement.
• Manage and oversee all social media channels, including content creation, scheduling, community management, and paid advertising campaigns.
• Plan, implement, and optimize integrated digital marketing campaigns across various platforms (social, search, email, display) to achieve specific business objectives.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for continuous improvement and budget allocation.
• Collaborate with internal teams (creative, product, sales) to ensure brand consistency and effective messaging across all digital touchpoints in Randburg.
• Stay current with digital marketing trends, platform updates, and emerging technologies to identify new opportunities for innovation and competitive advantage.

Requirements

• Extensive experience (4+ years) in e-commerce marketing, with a strong focus on social media strategy and campaign management.
• Proven ability to develop and execute successful, data-driven digital marketing campaigns that achieve measurable results.
• Expertise in social media platforms, management tools, analytics, and paid advertising strategies.
• Strong understanding of SEO, SEM, email marketing, and content marketing principles.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive annual salary and performance-related bonuses.
• On-site role based in Randburg, fostering team collaboration.
• Comprehensive health, dental, and retirement benefits.
• Significant opportunities for professional development and career advancement.
• A dynamic, results-oriented work environment within the vibrant Gauteng business ecosystem.