Social Media Marketing Manager

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Medical, dental, vision insurance

Professional development

Collaborative culture

Job summary

Placements24 is seeking a strategic Social Media Marketing Manager to lead the online presence for an e-commerce business in Vereeniging. You will develop and execute social strategies to grow brand awareness, engage customers, and drive sales.

The role covers content creation, analytics, and paid campaigns across all major platforms. Ideal candidates will have proven experience in e-commerce, strong copy and video editing skills, and the ability to translate data into strategic recommendations.

Qualifications

• Proven experience as a Social Media Marketing Manager or similar role in e-commerce.
• Deep understanding of major social platforms, algorithms, and paid/organic strategies.
• Proficiency with social media management and analytics tools (Sprout Social, GA).
• Strong content creation skills including copywriting, design basics, and video editing.
• Excellent analytical ability to translate data into strategic actions.
• Ability to manage multiple projects and meet deadlines in a fast-paced setting.

Responsibilities

• Design, implement, and manage comprehensive social media strategies across platforms.
• Create, curate, and schedule engaging content tailored to each platform.
• Monitor channels for trends and respond to conversations and user content.
• Develop and manage paid social campaigns, optimizing for ROI.
• Analyze metrics and provide actionable insights and regular reports.
• Collaborate with marketing, sales, and product teams for cohesive campaigns.

Skills

Social media marketing

Social platforms expertise

Analytics tools

Content creation

Data analysis

Project management

Tools

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking a strategic and results-driven Social Media Marketing Manager to lead their online presence and engagement efforts in Vereeniging . This pivotal role involves developing and executing cutting-edge social media strategies that align with our overarching e-commerce goals, driving brand awareness, customer engagement, and ultimately, sales. You will be responsible for managing all social media channels, creating compelling content, analyzing performance, and staying ahead of industry trends. This is an exceptional opportunity for a seasoned marketing professional to make a significant impact within a growing e-commerce company, fostering a vibrant online community and shaping our digital narrative.

Key Responsibilities

• Design, implement, and manage comprehensive social media strategies across all relevant platforms.


• Create, curate, and schedule engaging and high-quality content (text, image, video) tailored to each platform.


• Monitor social media channels for trends, conversations, and user-generated content, responding effectively.


• Develop and manage paid social media campaigns, optimizing for performance and ROI.


• Analyze social media metrics and provide actionable insights and regular reports to stakeholders.


• Collaborate with cross-functional teams (marketing, sales, product) to ensure cohesive brand messaging and integrated campaigns.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role within the e-commerce sector.


• Deep understanding of all major social media platforms, their algorithms, and best practices for organic and paid strategies.


• Proficiency in using social media management and analytics tools (e.g., Sprout Social, Google Analytics).


• Strong content creation skills, including copywriting, basic design, and video editing.


• Excellent analytical skills and ability to translate data into strategic recommendations.


• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• Competitive salary with performance-based bonuses.


• Flexible hybrid work model promoting work-life balance.


• Comprehensive medical, dental, and vision insurance.


• Opportunities for professional development and continued learning.


• A collaborative and innovative team culture in a growing e-commerce business.