E-commerce SEO Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development opportunities

Job summary

Placements24 is seeking an analytical E-commerce SEO Specialist to join its marketing team in Mahikeng, North West. You will drive organic traffic, improve search rankings, and optimize product, category, and blog content for search engines.

You will conduct keyword research, stay ahead of trends, coordinate with content creators and web developers, and monitor performance using analytics tools. Hybrid work model offered.

Qualifications

• Proven experience as an SEO Specialist with a focus on e-commerce.
• Demonstrable success in improving organic search rankings and driving traffic.
• In-depth knowledge of on-page, off-page, and technical SEO.
• Experience with keyword research, content optimization, and link building.
• Familiarity with HTML, CSS, and JavaScript from an SEO perspective.
• Strong analytical and problem‑solving skills.
• Excellent communication and collaboration abilities.

Responsibilities

• Develop and implement SEO strategies to improve rankings and drive qualified traffic.
• Conduct thorough keyword research and content opportunities.
• Perform on-page optimization: meta tags, headers, content structure, internal linking.
• Execute off-page SEO: link building and digital PR.
• Optimize product, category, and blog pages for search engines.
• Monitor performance using SEO tools and provide regular reports.
• Analyze technical SEO issues with developers to implement fixes.
• Stay updated on SEO trends and algorithm updates.
• Collaborate with content creators and marketing teams to integrate SEO.

Skills

SEO strategy development

Keyword research

On-page optimization

Off-page optimization

Content optimization

Technical SEO sense

Analytical skills

Communication & collaboration

Independent project management

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a skilled and analytical E-commerce SEO Specialist to join their marketing team in Mahikeng, North West . This role is crucial for driving organic traffic and improving search engine rankings for their online store. You will be responsible for developing and executing comprehensive SEO strategies, conducting keyword research, optimizing website content, and monitoring performance. The ideal candidate possesses a deep understanding of search engine algorithms, on-page and off-page SEO techniques, and a proven track record of improving search visibility for e-commerce businesses. This is an excellent opportunity to make a significant impact on online visibility and contribute to the growth of a dynamic e-commerce brand. You will work collaboratively with content creators and web developers to implement SEO best practices.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website.
• Conduct thorough keyword research and analysis to identify target keywords and content opportunities.
• Perform on-page optimization, including meta tag optimization, header tags, content structure, and internal linking.
• Execute off-page SEO strategies, including link building and digital PR initiatives.
• Optimize product pages, category pages, and blog content for search engines.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide regular reports.
• Analyze technical SEO issues and work with developers to implement necessary fixes.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Conduct competitor analysis to identify SEO opportunities and threats.
• Collaborate with content creators and marketing teams to ensure SEO is integrated into all digital initiatives.

Requirements

• Proven experience as an SEO Specialist, with a strong focus on e-commerce SEO.
• Demonstrable success in improving organic search rankings and driving traffic growth.
• In-depth knowledge of SEO principles, tools, and best practices (on-page, off-page, technical).
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Experience with keyword research, content optimization, and link building strategies.
• Familiarity with HTML, CSS, and JavaScript from an SEO perspective.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to work independently and manage multiple SEO projects simultaneously.
• A passion for all things SEO and digital marketing.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a growing e-commerce brand.
• Be part of a results-driven marketing team.
• Professional development and learning opportunities.
• Hybrid work model offering flexibility.
• Contribute directly to the online success of the business in Mahikeng, North West.