Senior E-commerce Performance Marketing Manager (Remote)

Placements24; Rustenburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote position with flexible &/

Competitive salary and performance‑drt

Job summary

Placements24 in South Africa seeks a Senior E-commerce Performance Marketing Manager to lead our client’s paid media strategy. The role is fully remote anywhere in SA and focuses on high-budget campaigns across Google Ads, Meta, and affiliates to drive profitable sales and customer acquisition.

You will own analytics, optimize campaigns, run A/B tests, and report to senior leadership. A strong background in ecommerce and data-driven decision making is essential.

Qualifications

• 6+ years in performance marketing with ecommerce focus.
• Proven success managing large-scale paid media campaigns (Google Ads, Meta Ads).
• Strong analytical skills and ability to translate data into strategy.

Responsibilities

• Develop and oversee comprehensive performance marketing strategies across Google Ads, Meta, LinkedIn, and affiliate channels.
• Manage substantial ad budgets to maximize ROAS, CPA, and CLV targets.
• Analyze campaigns, web analytics, and customer data to identify optimization opportunities.
• Lead A/B tests and experiments to improve conversions and efficiency.
• Collaborate with creative, content, and web teams to ensure compelling campaigns.
• Monitor market trends and new platforms to maintain competitive edge.
• Produce regular performance reports and strategic insights for senior leaders.
• Mentor junior team members in best practices.

Skills

Performance marketing

E-commerce focus

Analytics

Paid media management

Strategic planning

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Data visualization tools

Job description

About the Role

Our client, a prominent international e-commerce brand, is seeking a highly accomplished Senior E-commerce Performance Marketing Manager to lead their digital advertising efforts. This is a fully remote position, allowing you to contribute your expertise from anywhere in South Africa. You will be responsible for developing, implementing, and optimizing high-performing paid media strategies across a variety of digital channels to drive profitable sales and customer acquisition for our client's extensive online product catalog. The ideal candidate possesses a deep analytical acumen, a proven history of managing significant ad spend, and a passion for leveraging data to achieve aggressive growth targets. This role offers a significant opportunity to impact a major e-commerce player's bottom line and shape its future performance marketing direction.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels like Google Ads (Search, Display, Shopping), social media advertising (Facebook, Instagram, LinkedIn), and affiliate marketing.
• Manage substantial advertising budgets, ensuring efficient allocation of spend to maximize ROI and achieve key performance indicators (KPIs) such as ROAS, CPA, and CLV.
• Conduct in-depth analysis of campaign performance, website analytics, and customer data to identify optimization opportunities and inform strategic decisions.
• Lead the planning, execution, and analysis of A/B tests and other experimental initiatives to continuously improve campaign effectiveness and conversion rates.
• Collaborate closely with creative, content, and web development teams to ensure seamless campaign execution and compelling ad creatives.
• Monitor market trends, competitor activities, and new platform opportunities to maintain a competitive edge.
• Provide regular performance reports and strategic insights to senior management.
• Mentor and guide junior team members in performance marketing best practices.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 6 years of progressive experience in performance marketing, with a strong focus on e-commerce.
• Demonstrated success in managing large-scale paid media campaigns (e.g., Google Ads, Meta Ads) with significant budgets.
• Expertise in utilizing web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Strong understanding of SEO, SEM, affiliate marketing, and programmatic advertising.
• Advanced analytical skills with the ability to translate complex data into actionable insights and strategic recommendations.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and presentation skills, comfortable presenting to senior stakeholders.
• Experience working in a fully remote capacity is highly desirable.

Benefits

• Full-time remote position offering exceptional work-life balance and flexibility.
• Highly competitive salary and bonus structure based on performance.
• Significant opportunities for career progression within a leading global e-commerce company.
• Access to advanced analytics and marketing technology stacks.
• Professional development and training budgets to support continuous learning.
• Collaborative and results-oriented virtual team environment.
• Opportunity to drive significant impact on a major e-commerce business.