Performance Marketing Lead

Placements24; Richards Bay; Remote; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Performance bonuses

Remote work

Career development

Growth opportunities

Analytics tools access

Richards Bay role

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, ZA, seeks a Performance Marketing Lead to drive growth across paid channels, optimize ROI, and manage substantial budgets. You'll lead campaigns on Google Ads, Facebook/Instagram, and affiliates, while mentoring a marketing team and collaborating with product and analytics to scale an evolving e-commerce business.

You will oversee budgeting, optimize campaigns, and explore new channels.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of progressive experience in performance marketing with paid acquisition focus.
• Proven track record managing large-scale paid media budgets and delivering ROI.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical and data modeling skills; proficient in A/B testing and CRO.
• Experience with affiliate marketing and programmatic advertising is a plus.
• Strong leadership and project management skills with mentoring ability.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and implement performance marketing strategies to drive acquisition and revenue.
• Manage and optimize paid campaigns across Google, Facebook, Instagram, and affiliates.
• Oversee budget allocation across channels to maximize ROI.
• Analyze campaign performance, website analytics, and customer data for optimization.
• Lead A/B testing for creatives, landing pages, and targeting.
• Collaborate with creative, content, and web teams for campaign execution.
• Test new channels and emerging technologies for growth.
• Manage relationships with external agencies and partners.
• Stay ahead of trends, competitor activity, and best practices.

Skills

Paid acquisition

Analytics

Leadership

A/B testing

CRO

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Affiliate platforms

Job description

About the Role

Our client, a rapidly expanding e-commerce business, is seeking a strategic and results-oriented Performance Marketing Lead to drive growth and profitability. This role, based in the coastal city of Richards Bay, KwaZulu-Natal, ZA , offers an exciting opportunity to shape and execute data-driven marketing campaigns across multiple digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of performance marketing principles, and a proven ability to manage substantial budgets and deliver measurable ROI. You will lead the charge in optimizing campaigns across paid social, SEM, affiliate marketing, and other performance-driven channels. This is a pivotal role that requires a forward-thinking individual capable of identifying new growth opportunities and driving continuous improvement. We are looking for a leader who can inspire their team and work collaboratively across departments to achieve ambitious business targets. Your expertise will be crucial in maximizing customer acquisition and lifetime value for our client.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition, engagement, and revenue growth.
• Manage and optimize paid advertising campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Oversee budget allocation and management across all performance marketing channels to ensure maximum ROI.
• Conduct in-depth analysis of campaign performance, website analytics, and customer data to identify trends and opportunities for optimization.
• Lead A/B testing initiatives for ad creatives, landing pages, targeting, and campaign structures.
• Collaborate with creative teams, content creators, and web developers to ensure effective campaign execution.
• Explore and test new performance marketing channels and emerging technologies.
• Manage relationships with external agencies and partners.
• Stay ahead of industry trends, competitor activities, and best practices in performance marketing.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 5 years of progressive experience in performance marketing, with a strong emphasis on paid acquisition channels.
• Proven track record of successfully managing large-scale paid media budgets and delivering significant ROI.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical and data modeling skills, with the ability to interpret complex data sets.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Experience with affiliate marketing and programmatic advertising is a plus.
• Strong leadership and project management skills, with the ability to mentor a team.
• Exceptional communication and interpersonal skills.

Benefits

• Highly competitive salary and performance-driven bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Significant opportunities for professional development and career advancement.
• Chance to lead marketing efforts for a rapidly growing e-commerce company.
• Access to advanced marketing analytics tools and resources.
• Contribute to the success and expansion of our client's business in Richards Bay, KwaZulu-Natal, ZA .