Senior E-commerce Performance Marketer

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position offering maximum

Competitive salary and performance‑dri

Budget ownership and growth potential

Professional development opportunities

Remote work culture

Wellness programs

Generous paid time off

Company-provided laptop and tools

Regular performance reviews

Pioneering e-commerce company

Job summary

Placements24 is seeking a highly analytical Senior E-commerce Performance Marketer to join our remote-first team. You will develop and optimize data-driven paid campaigns to acquire customers, boost conversions, and grow revenue across digital channels.

Ideal candidates have deep experience with PPC, analytics, and A/B testing, and can manage substantial advertising budgets to maximize ROAS. This is a remote, flexible opportunity with growth potential within a forward-thinking online business.

Qualifications

• Proven experience in performance marketing with a strong e-commerce focus.
• Demonstrated success managing and scaling paid campaigns across platforms.
• Expertise in Google Ads and Meta advertising platforms, plus analytics.
• Experience with A/B testing and CRO techniques is essential.
• Strong understanding of ROAS, CPA, CLTV, and LTV.

Responsibilities

• Develop and manage paid media strategies across Google, Facebook, Instagram, and other channels.
• Drive customer acquisition and revenue growth through optimized campaigns.
• Conduct keyword research, audience segmentation, and bid management.
• Plan, execute, and analyze A/B tests on creatives, landing pages, and structures.
• Monitor KPIs and provide reports with actionable insights.
• Budget management to achieve target ROAS and CPA.
• Collaborate with content/creative teams for compelling ads.
• Stay updated on performance marketing trends and e-commerce ads.
• Explore new channels and technologies for growth opportunities.
• Align performance marketing with overall business objectives.

Skills

Performance marketing

PPC management

Data analysis

A/B testing

CRO

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a rapidly expanding online business, is seeking a highly analytical and results-driven Senior E-commerce Performance Marketer to join their dynamic team. This role, which is fully remote, is responsible for developing, executing, and optimizing data-driven marketing campaigns to drive customer acquisition, conversion, and revenue growth across all digital channels. The ideal candidate possesses a deep understanding of performance marketing principles, a passion for testing and optimization, and a proven ability to manage significant advertising budgets. You will play a key role in shaping our client's customer acquisition strategy and maximizing return on ad spend (ROAS). This is an exceptional opportunity for an experienced performance marketer to make a substantial impact within a forward-thinking organization, enjoying the flexibility of a remote work environment. Join us in pushing the boundaries of online sales and customer engagement from anywhere.

Key Responsibilities

• Develop and manage comprehensive paid media strategies across platforms like Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Drive customer acquisition and revenue growth through highly optimized paid campaigns.
• Conduct in-depth keyword research, audience segmentation, and bid management to maximize campaign performance.
• Plan, execute, and analyze A/B tests on ad creatives, landing pages, and campaign structures to improve conversion rates.
• Monitor campaign performance against KPIs, providing regular reports with actionable insights and recommendations.
• Manage and optimize advertising budgets effectively to achieve target ROAS and CPA goals.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce advertising.
• Explore and test new advertising channels and emerging technologies to identify growth opportunities.
• Work closely with the broader marketing team to ensure alignment of performance marketing efforts with overall business objectives.

Requirements

• Proven experience as a Performance Marketer, PPC Specialist, or Digital Marketing Manager with a strong focus on e-commerce.
• Demonstrable success in managing and scaling paid advertising campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and data analysis.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.Excellent understanding of e-commerce metrics, including ROAS, CPA, CLTV, and LTV.
• Strong understanding of SEO principles as they relate to paid search.
• Ability to manage budgets efficiently and drive measurable results.
• Excellent communication and reporting skills, with the ability to articulate complex strategies clearly.
• Bachelor's degree in Marketing, Business, Economics, or a related field.

Benefits

• Fully remote position offering maximum flexibility.
• Competitive salary and performance-driven bonuses.
• Opportunity to manage significant marketing budgets and drive impactful growth.
• Professional development opportunities and access to industry training.
• Collaborative and innovative remote work culture.
• Contribution to employee wellness programs.
• Generous paid time off.
• Company-provided laptop and necessary tools.
• Regular performance reviews to foster career advancement.
• Be part of a leading e-commerce company making waves in the digital space.