Senior E-commerce Marketing Manager (Remote)

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Home office setup allowance

Health insurance

PTO & holidays

Retirement savings plan

Professional development

Access to marketing tech tools

Remote work culture

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to lead our digital marketing efforts from home. You will drive online sales, optimize the customer journey, and shape brand presence across SEO, SEM, email, and social channels.

The ideal candidate has 7+ years in e-commerce marketing, a track record of revenue growth, proficiency with analytics tools, and strong leadership. This remote-first role offers autonomy, collaboration, and significant growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 7 years of progressive experience in e-commerce marketing with a focus on performance marketing.
• Proven track record of developing and executing digital marketing campaigns that drove revenue growth.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.

Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to increase traffic, conversions, and customer lifetime value.
• Manage and optimize paid search (SEM), paid social, and display advertising campaigns across platforms.
• Oversee SEO initiatives to improve organic search rankings and visibility.
• Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.
• Create and manage engaging content strategies for website, blog, and social channels.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Collaborate with product, sales, and creative teams for cohesive branding and promotions.
• Manage the e-commerce marketing budget to maximize ROI.
• Stay updated on e-commerce marketing trends and best practices.
• Lead and mentor junior marketing team members.

Skills

SEO

SEM

Social media

Email marketing

Content strategy

Analytics

CRM systems

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking an innovative and results-driven Senior E-commerce Marketing Manager to lead their digital marketing efforts remotely. This position is integral to driving online sales, enhancing brand visibility, and optimizing the customer journey across all digital platforms. You will be responsible for developing and executing comprehensive e-commerce marketing strategies, managing digital advertising campaigns, and analyzing performance metrics to ensure maximum ROI. As a remote-first organization, we value autonomy, collaboration, and data-driven decision-making. The ideal candidate is a strategic thinker with extensive experience in e-commerce marketing, a deep understanding of SEO, SEM, social media, email marketing, and content strategy. This is an exceptional opportunity to shape the online presence of a leading brand and drive significant growth from your home office.

Key Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to increase traffic, conversions, and customer lifetime value.
• Manage and optimize paid search (SEM), paid social, and display advertising campaigns across various platforms.
• Oversee search engine optimization (SEO) initiatives to improve organic search rankings and visibility.
• Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.
• Create and manage engaging content strategies for the website, blog, and social media channels.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and promotional efforts.
• Manage the e-commerce marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay abreast of the latest e-commerce marketing trends, technologies, and best practices.
• Lead and mentor junior marketing team members, fostering a culture of continuous learning and improvement.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a strong focus on performance marketing.
• Proven track record of successfully developing and executing digital marketing campaigns that drove significant revenue growth.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with web analytics tools (e.g., Google Analytics), marketing automation platforms, and CRM systems.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Excellent leadership, communication, and project management skills.
• Ability to work independently and effectively manage multiple projects in a remote setting.
• Experience managing marketing budgets and optimizing ad spend for maximum ROI.
• Creative mindset with a passion for driving online growth and customer engagement.

Benefits

• A highly competitive annual salary of R.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Retirement savings plan with employer matching.
• Opportunities for continuous professional development and certifications.
• A generous home office setup allowance.
• Access to cutting-edge marketing technology and tools.
• A collaborative and supportive remote work culture that promotes innovation and work-life balance.