E-commerce Performance Marketing Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Cutting-edge tools

Career advancement

Performance bonuses

Job summary

Placements24 is seeking a highly analytical E-commerce Performance Marketing Manager to lead paid media initiatives in a fully remote capacity. You will drive scalable growth and maximize ROI across search, social, and display campaigns while directing budgets and measurement.

This role requires strong data analytics, CRO, and collaboration with creative teams to ensure messaging aligns with brand goals. Remote work provides flexibility and opportunities in a fast-growing client portfolio.

Qualifications

• Experience managing e-commerce paid media campaigns.
• Strong data-driven decision making and analytics.
• Proven ability to optimize campaigns for ROI and scale.
• Familiarity with attribution models and testing frameworks.

Responsibilities

• Develop and execute paid media strategies across Google, Facebook, Instagram, and other platforms.
• Manage large advertising budgets to optimize CPA, ROAS, and LTV.
• Conduct keyword research, audience segmentation, and campaign structuring for efficiency.
• Analyze campaign performance data to identify trends and optimization opportunities.
• Collaborate with creative teams to ensure ads align with brand identity.
• Stay ahead of industry trends and platform updates to maintain a competitive edge.

Skills

Performance Marketing

Google Ads

Facebook Ads

Analytics

A/B testing

CRO

Job description

About the Role

Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Manager to lead their paid media efforts within a fully remote capacity. This role is critical for driving scalable growth and maximizing ROI through strategic management of paid search, social, and display advertising campaigns. You will be responsible for developing, implementing, and optimizing performance marketing strategies that directly contribute to e-commerce sales targets. This is an exceptional opportunity for a seasoned marketer to shape a significant part of the business's growth engine from anywhere.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across channels like Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Manage significant advertising budgets, optimizing spend to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct in-depth keyword research, audience segmentation, and campaign structuring for maximum efficiency and reach.
• Analyze campaign performance data rigorously, identifying trends, insights, and opportunities for optimization and innovation.
• Collaborate closely with creative and content teams to ensure ad creatives and messaging are aligned with campaign goals and brand identity.
• Stay ahead of industry trends, platform updates, and new advertising technologies to maintain a competitive edge.

Requirements

• Proven experience as a Performance Marketing Manager or similar role, with a strong track record in e-commerce paid media.
• Expertise in managing large budgets and optimizing campaigns across Google Ads, Facebook Ads, and other major platforms.
• Deep understanding of attribution models, A/B testing, and conversion rate optimization (CRO) principles.
• Exceptional analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and data visualization.
• Strong strategic thinking and problem-solving abilities.
• Excellent communication and collaboration skills, adept at working in a remote team environment.

Benefits

• Highly competitive salary and significant performance-based bonuses.
• Fully remote work setup, providing unparalleled flexibility and autonomy.
• Access to cutting-edge tools and technologies for performance marketing.
• Opportunities for career advancement and leadership within a rapidly growing company.
• A dynamic, data-centric culture focused on driving measurable results.