Remote Performance Marketing Specialist

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Health insurance

Job summary

Placements24 is seeking a highly analytical Remote Performance Marketing Specialist to drive customer acquisition and maximize ROAS across paid channels in a fully remote team.

You will manage, optimize, and scale campaigns from ideation to execution, conduct keyword research, test ad creatives, monitor budgets, and report insights to improve performance. This role demands strong analytics and hands-on experience with major ad platforms.

Qualifications

• Proven experience in performance marketing, PPC, and paid social.
• Hands-on experience managing significant ad budgets and optimizing for conversions and ROAS.
• Strong analytical skills with proficiency in GA, Ads, and related tools.
• Excellent understanding of A/B testing and landing page optimization.
• Ability to work independently on multiple remote projects and meet deadlines.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Conduct keyword research, audience segmentation, and ad creative testing to optimize performance.
• Monitor budgets, track KPIs, and ensure efficient spend to achieve ROAS targets.
• Analyze data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with marketing and creative teams to develop ad copy and landing pages.
• Stay up-to-date with trends and best practices in performance marketing and digital advertising.

Skills

Performance marketing

PPC

Paid social

Analytics

A/B testing

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

A/B Testing Tools

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Remote Performance Marketing Specialist to join their fully remote team. This position is crucial for driving customer acquisition and maximizing return on ad spend (ROAS) through data-driven campaigns across paid channels. You will be responsible for managing, optimizing, and scaling performance marketing efforts from ideation to execution. This is an exceptional opportunity for a performance marketer who thrives in a remote setting, enjoys optimizing complex campaigns, and wants to directly impact the company's growth trajectory.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance.
• Monitor campaign budgets, track key performance indicators (KPIs), and ensure efficient spend to achieve ROAS targets.
• Analyze campaign data, generate detailed reports, and provide actionable insights for continuous improvement.
• Collaborate with the marketing and creative teams to develop compelling ad copy and landing pages.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.

Requirements

• Proven experience in performance marketing, paid search (PPC), and paid social.
• Hands-on experience managing significant advertising budgets and optimizing for conversions and ROAS.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant performance marketing tools.
• Excellent understanding of A/B testing methodologies and landing page optimization.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and virtual training.
• A collaborative and supportive remote team culture focused on innovation.